Market Overview

Piper Jaffray: Netflix Subscriber Survey Shows Strength In Face Of Competition From Disney

Piper Jaffray: Netflix Subscriber Survey Shows Strength In Face Of Competition From Disney

Netflix can chill.

There are lots of new competitors coming, but a survey of Netflix, Inc. (NASDAQ: NFLX) subscribers shows most plan to stick with the service, leading Piper Jaffray to reiterate its bullish stance on the streaming pioneer’s stock.

The Analyst

Michael Olson reiterated an Overweight rating on Netflix with a $440 price target.

The Thesis

With Walt Disney Co. (NYSE: DIS) launching a rival streaming service later this year, some investors are concerned about whether Netflix can maintain its suscriber base. Netflix shares dropped more than 4 percent after Disney unveiled details and pricing for its streaming service last month, though it quickly gained much of that loss back. 

PiperJaffray’s survey of more than 1,500 U.S. Netflix subscribers suggests only a small percentage are considering switching, Olson said in a Monday note. (See his track record here.) 

“In other words, we expect Netflix to continue to capture a significant portion of the tidal wave of traditional content dollars that are migrating to streaming."

The survey is slightly at odds with another poll of Netflix subscribers, by Streaming Observer, in which nearly 15 percent said they might switch to Disney+, which would mean more than $115 million in lost revenue per month.

It may be worth noting that previous surveys have shown lots of subscribers might defect — but they did not. 

Price Action

Netflix shares were dropping on Monday without clear direct news, as the broader market plunged on new China trade war fears. 

Technology stocks were hit particularly hard, including other members of the FAANG group, all of which were down. 

Netflix shares were down 4.56 percent at $344.58 at the time of publication Monday. 

Related Links

Disney+: All The Details About The New Netflix Rival

Survey Finds 8.7M Netflix Subscribers May Switch To Disney+

Photo courtesy of Netflix. 

Latest Ratings for NFLX

Oct 2019MaintainsStrong Buy
Oct 2019MaintainsOverweight
Oct 2019MaintainsBuy

View More Analyst Ratings for NFLX
View the Latest Analyst Ratings

Posted-In: Disney+ FAANGAnalyst Color Reiteration Crowdsourcing Analyst Ratings Tech General Best of Benzinga


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