Market Overview

Black Friday 2017: Here Are The Retailers Who Showed Holiday Promise

Black Friday 2017: Here Are The Retailers Who Showed Holiday Promise

Black Friday appears to have been a successful selling event for retailers, as traffic levels remained solid while ShopperTrak reported a less than 1 percent decrease in foot traffic in stores.

The Analyst

KeyBanc Capital Markets' Bradley Thomas, Jason Gere, Brett Andress, Edward Yruma and others.

The Thesis

Online commerce remains a "key avenue for growth" for retailers but foot traffic levels were "broadly solid" across multiple store check throughout Black Friday. Here is a summary of how some of the most notable physical and digital retailers performed during the selling event.


  • Bed Bath & Beyond Inc. (NASDAQ: BBBY) was slightly more aggressive in promotions but overall "uninspiring" with undifferentiated promotions versus its peers.
  • Best Buy Co Inc (NYSE: BBY) gained market share and saw healthy traffic. The company's credit turnaround is also gaining momentum.
  • Conn's Inc (NASDAQ: CONN) likely benefited from the impact of Hurricane Harvey in impacted markets which represents around 20 percent of total sales.


  • Mattel, Inc. (NASDAQ: MAT) and Hasbro, Inc. (NASDAQ: HAS): overall both companies performed "OK" but it's too early to draw conclusions. However, smaller and mostly private toy companies likely overshadowed Mattel and Hasbro throughout the weekend.

Relatad Link: With Consumer Confidence Up, Retailers Hope For Blissful Holidays

Softlines and eCommerce

  •, Inc. (NASDAQ: AMZN) continued to focus on fashion and devices, including $20 to $50 off Amazon devices and 30 to 50 percent off Prime-exclusive deals on clothing.
  • Gap Inc (NYSE: GPS)'s Black Friday promotions were similar to last year (50 percent off the entire store) but was increased slightly to an extra 10 percent off online purchases ahead of Cyber Monday.
  • Wal-Mart Stores Inc (NYSE: WMT) offered the same promotion as last year where deals across many product categories were available online at 12:01 a.m. Thanksgiving morning and in stores as of 6:00 p.m.
  • G-III Apparel Group, Ltd. (NASDAQ: GIII) benefited from strong sales of cold weather goods and the company could have been an outsized winner.

Household and Personal Care

  • Ulta Beauty Inc (NASDAQ: ULTA) saw "good" store traffic on Thanksgiving evening and Black Friday with lots of new membership signups for its loyalty program.
  • Estee Lauder Companies Inc (NYSE: EL): Specialty beauty companies offered lots of compelling gift sets and saw busy foot traffic.
  • Newell Brands Inc (NYSE: NWL) was incrementally promotional which could boost sales but at the expense of margins.
  • Helen of Troy Limited (NASDAQ: HELE) heavily promoted its water bottles which could similarly weigh on margins.

Posted-In: Black Friday KeyBanc Capital MarketsAnalyst Color News Retail Sales Events Top Stories Analyst Ratings Best of Benzinga


Related Articles (AMZN + BBBY)

View Comments and Join the Discussion!

Latest Ratings

ELMDDougherty & Co.Initiates Coverage On12.0
MRNSCantor FitzgeraldAssumes7.0
MNRLCapital One FinancialInitiates Coverage On23.0
SONVertical GroupUpgrades
UNPMorgan StanleyMaintains136.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Economic Data, Earnings and Congress in Session Mark Last Week of Month

5 Top Publicly Traded Companies In Michigan