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Morgan Stanley: We Overestimated The Chances Of A Snap Turnaround

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Morgan Stanley: We Overestimated The Chances Of A Snap Turnaround
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Snap Inc (NYSE: SNAP) reported weak third-quarter earnings results Tuesday, revealing challenges with monetization potential and user growth.

The Analyst

Morgan Stanley's Brian Nowak.

The Rating

Morgan Stanley downgraded Snap Inc from Equal-weight to Underweight, decreasing its price target from $14 to $11.  

The Thesis

New structural hurdles exist for Snap's core ad unit format, and competition from Facebok Inc (NASDAQ: FB) is also a concern, Nowak said. (See Nowak's track record here.)

Morgan Stanley underestimated Snap Inc's monetization and engagement challenges and growing execution risks and overestimated the chances of a turnaround, he said. 

Snap Inc is unlikely to be able to monetize its core "tap-based" story product, Nowak said. Snap must improve its advertising offering to drive faster ad dollar growth, the analyst said. He lowered 2018 and 2019 ad revenue estimates by 9 percent and 10 percent, respectively.

Morgan Stanley did increase its adjusted EBITDA for Snap, citing the company's exercise of cost discipline.as the company is exercising cost discipline.

In the long term, the lower revenue base reduces Snap's long-term cash flow, Nowak said. 

Related Links: 

Snap Can't Seem To Grow Earnings And Users At The Same Time

Snap Spectacles Write-Down Presents Existential Questions

Latest Ratings for SNAP

DateFirmActionFromTo
Jul 2018Cowen & Co.MaintainsUnderperformUnderperform
Jul 2018NomuraInitiates Coverage OnNeutral
May 2018Moffett NathansonUpgradesSellNeutral

View More Analyst Ratings for SNAP
View the Latest Analyst Ratings

Posted-In: Brian Nowak Morgan StanleyAnalyst Color Earnings News Downgrades Price Target Analyst Ratings Best of Benzinga

 

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