Market Overview

Is After This 12% Dip The Time To Buy Nike?

Is After This 12% Dip The Time To Buy Nike?
Related NKE
Sketchy: Industry Expert Says Latest Skechers-Adidas Litigation A 'PR Move'
Jim Cramer Shares His Thoughts On Johnson & Johnson, Nike And More
Anta: Long-Term Winner In China's Sportswear Market (Seeking Alpha)

Nike Inc (NYSE: NKE)'s stock has lost 12 percent over the past month alone and is lower by nearly 9 percent over the past year. Is the Dow component down-and-out, or is now the time to be buying the global athletic giant?

Taking a look at the chart reveals now is not the time to be a buyer of Nike's stock, Oppenheimer's expert technical analyst Ari Wald said during a recent CNBC "Trading Nation" segment. This isn't to say there is further downside ahead but there aren't enough compelling signs to suggest there is reason for the stock to move higher.

On the one hand, Nike's stock chart shows signs of being "tactically oversold at the lower end of its trading range," he explained. But on the other hand, shares have been weaker on a relative basis. As such, the stock should have sufficient support at the $51 level and resistance at around the $60 level.

Also important to note, Nike does operate within the apparel and retail industry which as a whole is a bearish sector, Wald also stated.

"We see more attractive opportunities elsewhere," he concluded.

Mike Binger, senior portfolio manager at Gradient Investments, agreed with Wald. He said during the "Trading Nation" segment that many athletic retailers are all undergoing negative business trends. Companies across the board are seeing their stocks getting crushed and management teams are scrambling to revise their estimates and outlooks lower.

"It's one of those stocks that's certainly not going to attract a growth investor because earnings are declining," he said in reference to Nike's stock. "It's not going to attract a value investor because it has a high multiple. It's stuck in purgatory, and it's hard to make money on a stock like that," he also said.

Related Links:

Are Foot Locker And Finish Line's Problems All Nike's Fault?

Here's What Investors Were Buying And Selling In August

Latest Ratings for NKE

May 2018DA DavidsonTerminatesBuyBuy
Apr 2018HSBCUpgradesHoldBuy
Mar 2018Canaccord GenuityMaintainsHoldHold

View More Analyst Ratings for NKE
View the Latest Analyst Ratings

Posted-In: Analyst Color News Sports Analyst Ratings Movers Media Trading Ideas General Best of Benzinga


Related Articles (NKE)

View Comments and Join the Discussion!