Market Overview

The Screenless Future

Share:
The Screenless Future

Augmented reality wearables are going to replace your next iPhone? Loup Ventures managing partner Andrew Murphy sees this happening in the future, and for one simple reason, companies want to solve consumer problems.

“We’ll eventually look back at the turn of the century and wonder how we could spend so much time looking at our phones,” Murphy said. “While we eat. While we walk down the street. While we drive. iOS 11’s new Do Not Disturb While Driving “feature” is not the solution to our screen problem. AR is the solution to our screen problem.”

Solving Customer Problems Drives Value

If companies like Apple Inc. (NASDAQ: AAPL) are able to use augmented reality to eliminate a consumer issue, like staring at a screen way too much, this could lead to a screenless future.

“AR will create the screenless future without compromising our access to information. In fact, AR will improve and expand our access to information,” Murphy noted.

While consumers make the argument that they would not want to wear wearables, Murphy highlighted how many of them have already started wearing similar devices.

“However, if you have AirPods, how often do you keep one or both in your ears? Mine are in pretty much all day long, even if I’m not using them,” Murphy highlighted. “And I, along with the other 64% of adults, also wear glasses. Design is Apple’s core advantage over every other tech company, and I fully expect Apple to design glasses that feel like they are only “on” when you need them.”

A Screenless Future By 2026?

Murphy expects Apple to sell more Apple Glasses in 2026 than iPhones, as the technology company looks to continue to change the world through augmented reality.

“As they design increasingly immersive computing platforms, and as technology allows for smaller, better computers, these devices will take “computing share” away from our phones and put it on our wrists, in our ears, and in our field of view – the screenless future,” Murphy concluded.

Related Links:

Gene Munster Saw Something 'Revolutionary' In Apple's Event That Most Investors Missed

Google Assistant Vs. Cortana Vs. Siri Vs. Alexa: Which Is The Smartest 'Smart' Assistant?

Latest Ratings for AAPL

DateFirmActionFromTo
Sep 2019ReiteratesBuy
Sep 2019MaintainsNeutral
Sep 2019MaintainsStrong Buy

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: Andrew Murphy Loup VentureAnalyst Color News Analyst Ratings Tech Best of Benzinga

 

Related Articles (XLK + AAPL)

View Comments and Join the Discussion!

Latest Ratings

StockFirmActionPT
LGIHBTIGReiterates65.0
NXSTBenchmarkMaintains150.0
ANIKFirst AnalysisDowngrades
HUNAlembic GlobalAssumes
POOLStephens & Co.Reiterates196.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com

The Strategic Positioning Of Nutanix Can't Be Denied

How To Make $12 Billion In 2 Steps: Step One, Be Warren Buffett ...