Market Overview

Looking To Buy Shares Of Macy's Or Kohl's? Listen To This Pro First

Looking To Buy Shares Of Macy's Or Kohl's? Listen To This Pro First

Contrarian investors typically buy poor performing stocks that have become out of favor with investors. Case in point, shares of Macy's Inc (NYSE: M) hit a new 52-week low of $29.70 on Thursday and are now lower by more than 15 percent since the start of 2017 and more than 20 percent over the past year.

Shares of rival department store Kohl's Corporation (NYSE: KSS) are similarly lower by around 17 percent since the start of the year and around 18 percent over the past year.

What The Pros Are Saying

CNBC's "Trading Nation" noted that although it is still early in the year, Macy's and Kohl's hold the title of the worst performing stocks in the S&P 500 sector.

So, is now a time for contrarian investors to buy?

Dennis Davitt, managing director at Harvest Volatility Management, started off the conversation by noting that option investors aren't buying calls on either department store. In fact, he is seeing investors positioning themselves for further downside by buying put options, which provide protection from further declines in the stock.

"Macy's is like a mall within the mall, so they don't really stand out product-wise. Kohl's is a lower price point. So, we're seeing more activity in Macy's to the downside, people buying protection," the options pro added.

Davitt recommended buying Kohl's over Macy's if he had to pick between the two since Kohl's lower price point offers consumers a differentiated product versus the "mall within the mall" department store.

Latest Ratings for KSS

Nov 2019MaintainsUnderweight
Nov 2019MaintainsHold
Nov 2019MaintainsNeutral

View More Analyst Ratings for KSS
View the Latest Analyst Ratings

Posted-In: CNBCAnalyst Color Options Markets Analyst Ratings Media Trading Ideas Real Estate


Related Articles (KSS + M)

View Comments and Join the Discussion!

Latest Ratings

ROSTMKM PartnersMaintains121.0
BJDeutsche BankMaintains27.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Is Americans' Involvement In Politics Increasing?

For A Tarnished Novavax, An Effective Zika Vaccine Could Be The Only Cure