Market Overview

No Chill: Macquarie Downgrades Netflix To Underperform, Sees 73 Million Intl. Subs By 2019

No Chill: Macquarie Downgrades Netflix To Underperform, Sees 73 Million Intl. Subs By 2019
Related NFLX
Liberty Media's John Malone: Amazon Could Overtake Netflix
Sprint's Unlimited Plan To Offer Free Access To Hulu
Cognex, Adobe Help American Century Ultra Fund's Big Rebound (Investor's Business Daily)

The near-term prospects for Netflix, Inc. (NASDAQ: NFLX) appear challenged by high content costs and intensifying competition in the US and other countries, Macquarie’s Tim Nollen said in a report. He downgraded the rating on the company from Neutral to Underperform, while maintaining a price target of $85.

International Expansion

Netflix has expanded its services into several countries. Nollen expressed concern regarding the company’s pricing and lack of compelling content. He believes Netflix would not be able to meet the consensus expectation for international subscribers, and estimated the figure at 73 million by 2019.

Related Link: Netflix Price Hike Furor Dying Down With Disney Content Set To Debut Soon

“We believe success will require partnering with local content providers and/or investing in more local content, or in content that will travel,” Nollen mentioned. He pointed out, however, that this could be an expensive initiative for Netflix, with its total content obligations already having soared to $16-$18 billion. The EPS estimate for 2017 has been reduced from $0.85 to $0.74.

Scenario At Home

Netflix could face increased competition in the US from, Inc. (NASDAQ: AMZN), which is doubling its content spending this year, as well as a number of other OTT options expected to be available “from HBO Now to skinny bundles to virtual MVPDs like Hulu Plus,” the analyst stated, adding, “These will all compete for producers’ content and consumers’ time.”

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!

Latest Ratings for NFLX

Oct 2017Loop CapitalMaintainsBuy
Oct 2017BairdMaintainsNeutral
Oct 2017CitigroupMaintainsNeutral

View More Analyst Ratings for NFLX
View the Latest Analyst Ratings

Posted-In: MacquarieAnalyst Color Short Ideas Upgrades Top Stories Analyst Ratings Tech Trading Ideas Best of Benzinga


Related Articles (AMZN + NFLX)

View Comments and Join the Discussion!

Partner Center