Market Overview

Apple Earbuds A Giant Opportunity For This Stock


Apple Inc. (NASDAQ: AAPL)'s business is so powerful that even its iPhone accessories can drive supplier growth. That is the argument that KeyBanc analyst John Vinh makes in a new report on Cirrus Logic, Inc. (NASDAQ: CRUS).

“Despite uncertainty associated with the iPhone’s future growth prospects, CRUS represents one of [the] few semiconductor companies that still has significant growth opportunities in mobile over the next several years,” Vinh explained.

Related Link: Apple Traders Now Monitoring More Condensed Price Points Near $95

KeyBanc expects that Apple will ship earbuds with every iPhone 7, but the material costs associated with the earbuds suggests a $50 price target if they are not included with the devices. Vinh believes this price is extremely favorable for consumers next to the comparable $300 Bose noise-canceling earbuds.

Between iPhone 7 demand and sales to owners of other older models, Vinh estimates that total iPhone-related earbud demand could drive Cirrus’s share price as high as $50.

Vihn notes that, while KeyBanc is excited about the prospects of digital headsets, it is less optimistic about the company’s MEMS microphone segment. Vinh believes the target market is extremely competitive and would be dilutive to the company’s overall gross margins.

KeyBanc maintains an Overweight rating on Cirrus and a $40 price target for the stock.

Disclosure: the author holds no position in the stocks mentioned.

Latest Ratings for AAPL

Sep 2019MaintainsNeutral
Sep 2019MaintainsStrong Buy
Sep 2019MaintainsEqual-Weight

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Posted-In: Bose earbuds iPhone iPhone 7Analyst Color Price Target Analyst Ratings Tech


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