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Bob Peck: Fitbit's $1.4 Billion Selloff Creates 'Opportunity'

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  • Fitbit Inc (NYSE: FIT) shares have declined 42.52 percent over the past six months, dropping almost to their 52-week low on Tuesday at $24.30.
  • Robert S. Peck of SunTrust Robinson Humphrey has reiterated a Buy rating and price target of $48 on the company.
  • Peck believes that the 18 percent decline in the share price on Tuesday, driven by several investor concerns, was overdone.

Analyst Bob Peck explained that the stock declined on investor concerns related to satisfaction with the launch of the new smartwatch, Blaze, increasing competition, absence of any potential positive pre-announcement for Q4, the share lock up expiration in February and the class action lawsuit related to alleged fraudulent marketing of devices.

Related Link: Barclays Sees Buying Opportunity In Fitbit Selloff

According to the SunTrust report, “The stock's ~18% decline eviscerated ~$1.4B of market cap value on 5x the average trading volume. We think that even if the market were disappointed with the ultimate demand potential of the new product, that the sell off was overdone.”

Peck mentioned that even if one assumed that Fitbit had pre-committed inventory risks of 3 million units, at a cost of about $90 per unit, it would imply a risk of about $250 million. If there was any marketing and/or re-tooling commitment, it would add only up to a potential risk of $300 million.

“While we acknowledge that the competition announcements and lock up expiration add risk value, we think the almost additional $1B of value destruction on top of this worst case scenario was overdone,” Peck stated.

Latest Ratings for FIT

Apr 2017BenchmarkInitiates Coverage OnBuy
Jan 2017CitigroupDowngradesNeutralSell
Dec 2016Deutsche BankDowngradesBuyHold

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