- Shares of Twitter Inc TWTR spiked higher by more than six percent Thursday morning.
- Twitter announced that it will now offer marketers the ability to reach over 500 million visitors to Twitter that do not log in to the platform.
- Re/code noted that this is the ‘moment Twitters investors have been waiting for.'
On today's news: that's 500M *additional* people.
So, w/ 320M logged-in + 500M logged-out, marketers can soon reach 820M people on Twitter.
— adam bain (@adambain) December 10, 2015
Shares of Twitter gained more than six percent following the announcement, a move that shouldn't surprise investors, especially as Re/code stated this was the "moment Twitter investors have been waiting for."
It should be noted that Twitter's announcement has been anticipated by many investors, including at least one notable Wall Street analyst.
SunTrust Robinson Humphrey's Bob Peck commented in a note back in August that Twitter has several upcoming initiatives to boost user and engagement growth in 2016, one of which includes targeting logged-out users.
Peck noted that Twitter's initiatives could result in a 45 percent growth in revenue and 65 percent growth in EBITDA. Accordingly, the analyst argued the risk to reward profile on Twitter's stock "ets up favorably" heading into 2016.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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Posted In: Analyst ColorNewsAnalyst RatingsDeepak RaotwitterTwitter Logged Out UsersTwitter Monetization
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