Skip to main content

Market Overview

Why Netflix's Initial Selloff Was 'Correct'

Why Netflix's Initial Selloff Was 'Correct'
  • Shares of Netflix, Inc. (NASDAQ: NFLX) initially fell more than 14 percent following its third quarter results.
  • Investors and traders initially sold the stock following a top and bottom line miss and concerning subscriber growth figures.
  • The Tech Stock Strategist's Sean Udall noted that the initial reaction was "correct."

Shares of Netflix initially plummeted more than 14 percent during Wednesday's after-hours session following the release of the company's third-quarter results.

Netflix earned $0.07 in the quarter, a penny less than analysts were expecting. Revenue of $1.74 billion also fell short of what analysts were expecting by $10 million.

Related Link: Bob Peck: Netflix Worth $110 Sum-Of-Parts, But Be Cautious Of International Subscriber Numbers

Investors and traders also reacted to Netflix's subscriber additions. Specifically, the company added 0.88 million U.S. members in the quarter – a figure that fell short of the 0.98 million it added in the same quarter a year ago and below Street estimate's of about 1.1 million subscriber additions.

Sean Udall, a technology stock strategist, commented that Netflix's print was "messy" and that the initial stock reaction was "correct."

Udall noted that the only lever left for Netflix to pull is a price hike and it's possible that the company can't raise its prices as much as bulls may think. He noted that the only way for Netflix to keep its stock price "ship going" is to grow its subscriber base.

Putting the two together, Udall pointed out that many valuation models are based on subscriber dependent ARPU (average revenue per user) methodologies.

In other words, it's possible that if these ARPU models break down, the stock could break down as well.

Shares were down about 4.6 percent at $105.51 in Thursday's pre-market session.

Latest Ratings for NFLX

Apr 2021Piper SandlerInitiates Coverage OnOverweight
Mar 2021Argus ResearchUpgradesHoldBuy
Mar 2021BenchmarkMaintainsSell

View More Analyst Ratings for NFLX
View the Latest Analyst Ratings


Related Articles (NFLX)

View Comments and Join the Discussion!

Posted-In: Netflix Subscribers Sean Udall The Tech Stock StrategistAnalyst Color Top Stories Exclusives Analyst Ratings Tech Best of Benzinga

Latest Ratings

SCYXAegis CapitalMaintains40.0
ARGOBoenning & ScattergoodDowngrades
TLSAZacks Investment ResearchInitiates Coverage On7.5
TOTJP MorganUpgrades
WSOMorgan StanleyMaintains244.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at