Weekly Tech Highlights: Apple's Record-Breaking Quarter, Amazon Is A 'Full-On Crusher' And GoPro's 'Very Good' Results - Apple (NASDAQ:AAPL), Amazon.com (NASDAQ:AMZN)

Earnings season kicked into full gear this week with

Apple Inc.AAPL

GoPro IncGPRO

Amazon.com, Inc.AMZN

and other tech giants reporting their quarterly results. Some set new records, but not all was well in the land of earnings.

Apple Set More Records

Apple set a new record for iPhone sales (47.5 million units) during the June quarter. The company also sold 10.9 million iPads and 4.8 million Macs.

"If you look at the numbers, they beat on the top line, bottom line and I think they guided slightly higher," Global Equities Research Analyst Trip Chowdhry told Benzinga. "I would say guidance was in line. All the stuff taken together seems to be, considering that Apple's stock is still inexpensive, I think it definitely beat expectations."

Amazon Crushed It

Sean Udall, CIO of Quantum Trading Strategies and author of The TechStrat Report, summed it up quite nicely: "If the EPS number is correct, it's a full-on crusher."

Amazon reported an EPS of $0.19 versus the Street estimate of $(0.14).

"Revenues are quite a bit higher," Udall

told Benzinga

. "Usually the EPS number can be a little messy. The revenue number is hard to mess with. Revenue is $23.18 billion versus $22.39 billion. They're beating by $1 billion. Operating cash flow increased 69 percent to $8.9 billion for the trailing 12 months. That's a strong increase."

Qualcomm Announced Its Plans To Restructure

Investors knew that QUALCOMM, Inc. QCOM would announce its earnings results this week. They had no idea the company also planned to announce its plan to restructure. Tech industry expert and analyst Jeff Kagan told Benzinga that Qualcomm is among the industry stalwarts getting squeezed by new players.

"As good as they have done in the past, it's not an indication of how they're gonna do in the future," he said. "Apparently they need to make some changes. Whether this is going to be what they need to do or not, we'll have to wait and see."

Ashley Madison's Biggest Scandal Had Nothing To Do With Cheating

Ashley Madison, the site that's famous for helping married individuals cheat on their spouses, was hacked this week.

"I think this is going to turn into one of your hottest hacking scandals of all time from a sensational standpoint," security expert Scott Schober told Benzinga.

Rob Enderle, principal analyst at Enderle Group, said that he is of the view that if you shouldn't be doing something, you simply "shouldn't be doing it."

"Whether it's a hack or somebody seeing you do something inappropriate and catching you on a camera or a phone, [there's a high] likelihood that you're going to be caught," said Enderle. "If anybody thought they were going to keep this stuff quiet, they were just being foolish."

GoPro Had A 'Very Good' Quarter

Chowdhry praised GoPro's "very good" quarter, while Udall said that the firm "almost hit my EPS guess to the penny."

"That $420 [million in sales] sounds really good. I thought they were gonna come in at $405, $406. $420 is a very strong number," Udall told Benzinga. "I'm glad I'm in some of the stock."

Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.

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