Here's Why Starbucks Looks Poised To Beat Earnings Expectations

Argus on Thursday issued a company note on

after a review of the company's growth initiatives and multi-channel strategy. Argus maintained a Buy rating and raised its target price to $54 post-Starbucks 2-1 split. Analyst John Staszak wrote, "Over the long term, we remain confident that SBUX can boost U.S. same-store sales, increase its international store count, and grow its Channel Development business (formerly the Consumer Products Group)... In view of the company's ability to introduce new products and develop its mobile business, we are confident it can surpass its FY15 EPS guidance." On a 2-1 split-adjusted basis, Starbucks will start trading on April 9. Argus believes that the split makes shares more affordable for investors, spurring demand and benefiting the share price going forward. In the U.S., Starbucks is offering improved food items, an effective loyalty program and mobile apps to boost revenue. To help increase sales, Starbucks has added La Boulange bakery products and Evolution Fresh juices to its stores. In Europe, Starbucks's management are promoting the licensing of new stores in order to spur growth and global recognition of their product. Shares of Starbucks traded recently at $47.43, down 0.4 percent.