Market Overview

CRT: Google To Benefit From Mobile Shift


Google Inc (NASDAQ: GOOGL) stands to benefit from a shift in online advertising to mobile from desktop, an analyst said Friday.

Marketers are trying to catch up with a rapid shift that this year will see 24 percent of media consumption accounted for by mobile devices, vs. 18 percent for desktop, according to CRT Capital's Neil Doshi.

As a result, advertising spending could see a big shift in 2015, as agencies and advertisers turn to mobile.

Doshi sees the trend as a plus for Google as well as Facebook Inc and perhaps Twitter Inc.

Doshi maintains a Buy rating and $629 target on Google.

Google said recently, however, that advertising profit margins from mobile are lower than those from desktop. The company added that the trend will "continue to pressure our margins."

A recent search engine conference for online advertisers suggests that agencies are "very reluctant" to pull spending from Google, even as they search for alternatives.

"No one indicated to us that they plan to shift budgets away from Google," Doshi said.

Latest Ratings for GOOGL

Aug 2019AssumesBuy
Jul 2019MaintainsHold
Jul 2019MaintainsOutperform

View More Analyst Ratings for GOOGL
View the Latest Analyst Ratings

Posted-In: CRT Capital mobile Neil DoshiAnalyst Color Price Target Reiteration Analyst Ratings


Related Articles (GOOGL)

View Comments and Join the Discussion!

Latest Ratings

TXNDeutsche BankMaintains115.0
GPKDeutsche BankMaintains17.0
TRUDeutsche BankMaintains85.0
HADeutsche BankMaintains28.0
NOWDeutsche BankMaintains260.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Japan ETFs In Focus On Early Elections

Adobe Systems Analyst Roundup Following Q4 Earnings