Market Overview

Hudson Square Research Analyst: Sony Will Incur Costs Due To Possible Cyber Attack, But Revenues Will Not Suffer

Share:

Speaking to Benzinga, Hudson Square Research Principal Daniel Ernst said the possibility of a cyber attack is likely to incur costs for Sony Corp (ADR) (NYSE: SNE) to investigate and repair its network, as well as to protect and insure its affected employees.

That being said, Ernst pointed out that the cyber theft of data from Sony will have a “near zero impact” on revenues.

He explained that people who watch pirated content don’t usually spend money to watch films in the first place, and those who do pay money to visit movie theaters and buy DVDs don’t typically watch pirated content.

“In the greater scheme of their overall restructuring, this event will likely prove insignificant,” he said.

Brianna Valleskey contributed to this report.

 

Related Articles (SNE)

View Comments and Join the Discussion!

Posted-In: Daniel Ernst Hudson Square Research Sony Sony corpAnalyst Color Exclusives

Latest Ratings

StockFirmActionPT
TSLAJP MorganMaintains125.0
INTCTruist SecuritiesMaintains64.0
FBTruist SecuritiesMaintains320.0
GSCitigroupMaintains370.0
AAPLCowen & Co.Maintains153.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com