Market Overview

Hudson Square Research Analyst: Sony Will Incur Costs Due To Possible Cyber Attack, But Revenues Will Not Suffer

Share:
Related SNE
40 Biggest Movers From Friday
35 Stocks Moving In Friday's Mid-Day Session
Stocks To Watch: Retail Heavyweights To Center Stage (Seeking Alpha)

Speaking to Benzinga, Hudson Square Research Principal Daniel Ernst said the possibility of a cyber attack is likely to incur costs for Sony Corp (ADR) (NYSE: SNE) to investigate and repair its network, as well as to protect and insure its affected employees.

That being said, Ernst pointed out that the cyber theft of data from Sony will have a “near zero impact” on revenues.

He explained that people who watch pirated content don’t usually spend money to watch films in the first place, and those who do pay money to visit movie theaters and buy DVDs don’t typically watch pirated content.

“In the greater scheme of their overall restructuring, this event will likely prove insignificant,” he said.

Brianna Valleskey contributed to this report.

Posted-In: Daniel Ernst Hudson Square Research Sony Sony corpAnalyst Color Exclusives

 

Related Articles (SNE)

View Comments and Join the Discussion!