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Morgan Stanley Initiates Coverage On Food Retailers, Dollar Stores

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Morgan Stanley Wednesday morning released a note initiating coverage on a number of players in the food retail and dollar store sectors.

The firm came out more optimistic on "theme-driven" food retail and noted that the dollar store sector is in need of macro improvements to warrant upside.

Based on an AlphaWise survey, Morgan Stanley is looking for natural/organic retail sales to double to $100 billion by 2020.

Additionally, the firm says traditional brick and mortar food retailers are insulated from the eCommerce threat due to lack of consumer interest.

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