Market Overview

BofA Boosts Price Objective on from $1,300 to $1,400


Bank of America maintained a Buy rating on (NASDAQ: PCLN) and raised its price objective from $1300 to $1400 after the company reported strong fourth quarter results.

Justin Post, analyst at Bank of America, is looking past lower than expected first quarter guidance due to the “Easter shift” and “natural business deceleration.”

Lower margin guidance of 290 basis point contraction is due to “offline marketing as well as Easter shift,” says the analyst. Return on investment for online advertising continues to see pressure, but that pressure is less than in prior quarters.

Shares opened at $1327, gapping above $1300 -- a price had proved to be a bit of resistance earlier in the week.

Latest Ratings for PCLN

Feb 2018MaintainsHoldHold
Jan 2018MaintainsMarket PerformMarket Perform
Dec 2017DowngradesBuyNeutral

View More Analyst Ratings for PCLN
View the Latest Analyst Ratings

Posted-In: Analyst Color News Price Target Analyst Ratings


Related Articles (PCLN)

View Comments and Join the Discussion!

Latest Ratings

View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

DirecTV Boss Takes Dim View Of Comcast/TWC Merger

Did Instagram Get Screwed By Facebook's $1 Billion Payout?