UPDATE: Stifel Upgrades Qihoo 360 Technology from Hold to Buy, $108.00 PT

In a report published Monday, Stifel analyst Zim Yin upgraded Qihoo 360 Technology Co. QIHU to Buy from Hold, establishing a $108.00 price target. According to the report, shares of QIHU are being upgraded as 2014 seems promising to the company as a year of fueling strong revenue growth and potential upside surprise. “We believe 2014 is the year when Qihoo begins to narrow the spread between its search query share of 23% and its search revenue share of less than 2%,” the report noted. “The strategies to do this include 1) increasing search advertiser count and driving advertiser density; 2) increasing CPC prices and revenue per advertiser; 3) landing the “big spenders” as search advertisers with the help of a new executive; and 4) continuing to grow search query share including with a “Qihoo Union” offering.” Some risks to QIHU's price target include general economic slowdowns in China and failure to monetize the company's open platform products or its internet. QIHU closed Friday at $81.04.