Market Overview

Kindle Fire 2 to Retail Below $200?


If you thought Amazon's first tablet had a great price, just wait till you hear what might become of the next-gen Kindle Fire.

According to Herman Leung, an analyst with Susquehanna International Group, lower prices could be in our future.

"I think they could still be largely subsidized," Leung told Benzinga, referring to the price of future Kindle Fire models. "I think it will still probably be the lowest-priced market for that particular size and capability compared to whatever's out there."

That, however, is only the beginning. "Over time, I think they can lower pricing by the introduction of subsidization from two fronts, whether it's through Amazon Prime subscriptions or through advertising," said Leung. "[This could] lower prices for consumers more than expected."

Leung expects a handful of improvements to accompany the Kindle Fire 2.

"I think there are a lot of things they can improve on," he said. "I do expect a better product from Amazon in the back half of the year with, likely, [a] larger screen sizes and just an easier user navigation."

Follow me @LouisBedigianBZ

Posted-In: Amazon Herman LeungAnalyst Color News Rumors Success Stories Analyst Ratings Tech Best of Benzinga


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