SodaStream Reportedly Looking for Japanese Cosmetics Partner

SodaStream

is reportedly in the market for a Japanese cosmetics partner. SodaStream makes a machine that allows consumers to create carbonated drinks in their home, rather than purchase the beverages pre-made at the grocery store. Now, as the Financial Times reported last Friday, the Israeli-based company could be moving to partner with a maker of cosmetics in Japan. Benzinga spoke to a SodaStream analyst, who did not believe that the deal would affect SodaStream's business in any meaningful way. Rather, he thought it would prove to be a minor licensing deal at most. Currently, shares of SodaStream are trading just slightly higher near $33.50.