J.P. Morgan: Google Announces Further Advances Into Vertical Search Profits

J.P. Morgan released a research report on Google GOOG announces further advances into vertical search profits. In the report J.P. Morgan writes, “Over the last couple years Google has been building vertical search products around shopping, finance, travel, and local. These vertical search tools—including Product Search (shopping), Google Advisor (personal finance), Hotel Finder and ITA (travel), Places and Offers (local)— serve as destinations for users to comparison-shop products and services through more specialized content than may be provided in traditional search results pages.” J.P. Morgan has an Overweight rating and a price target of $707.00 on Google, which is trading at $531.59.