Longbow Remains Bitter On Keurig's New 'Kold' Spin On Old Coffee, Remains Neutral

Longbow is fearful of GMCR's ability to buck it's trend of struggling "to gain traction selling higher priced hot-drink brewers" and isn't hopeful for the "even higher priced Keurig Kold".
Longbow is also reminding readers of GMCR's May investor meeting which resulted in Longbow's lowering of Keurig Kold expectations as the Kold product will carry 'a premium price point [that] could limit initial adoption....to only affluent customers."
Cautious Reasoning Image Here