LG Display Co, Ltd (NYSE:LPL) has launched its NFT platform LG Art Lab which will enable users to buy, sell, and display digital artwork right from their living rooms. 

The news comes just after Samsung Electronics Co, Ltd's (OTC:SSNLF) stride into the NFT space with the release of an NFT marketplace for its smart TVs. However, in a press conference roughly eight months ago, LG announced its plans to bring NFTs to TVs. 

The platform will start rolling out today to all TV sets running webOS 5.0 or later in the US and will be directly accessible from the TV's home screen. According to LG, the platform is a “convenient, one-stop solution” for NFTs.

LG intends to support the platform with plenty of offers and features. One such offering is LG Art Lab Drops, which profiles artists and previews upcoming artwork in “drops.” These will also have a real-time Live Drops countdown, allowing users to grab a fresh drop as soon as it's available. 

The Korea-based company has partnered with Hedera, which according to its website, is the “most used, sustainable, enterprise public ledger for the decentralized economy.” 

The partnership doesn’t come as a surprise since LG is one of the governing members of the Hedera Network, along with Google, Deutsche Telekom and IBM