New Research Mens Toiletries Market Trend, Size, Share, Analysis and Growth in UK 2014

Most up-to-date research on "Mens Toiletries - UK - October 2014" to its huge collection of research reports. Post-recession, the male toiletries consumer remains intent on saving money on day-to-day purchases, and fashion trends continue to stunt certain markets such as shaving and hair removal. As a result the market has plateaued, however a number of opportunity areas exist for brands such as catering to a tween audience, the emerging body care segment and premium brand extensions. Browse Detail Report With TOC @ http://www.researchmoz.us/mens-toiletries-uk-october-2014-report.html Table of Content Introduction Products covered in this report Abbreviations Executive Summary Sales growth stalls due to fashion trends and savvy shopping Figure 1: Best- and worst-case forecast of UK value sales of men’s toiletries, 2009-19 Opportunities to cater to a tween and senior audience Skincare increases share of launch activity Figure 2: New product launches in men’s toiletries, by category, January 2011-August 2014 Young men worried about body odour Figure 3: Main appearance concerns, July 2014 More men moisturising Figure 4: Men’s use of toiletries, July 2012 and July 2013 Men are exercising more in 2014 Figure 5: Men’s lifestyles, July 2014 What we think Issues and Insights The male toiletries market must appeal to an ageing consumer The facts The implications Sport and exercise shapes the market The facts The implications Male grooming brands should explore extensions into new segments The facts The implications Trend Application Trend: Second Skin Trend: Accentuate the Negative Trend: Man in the Mirror Browse Reports in Personal Care @ http://www.researchmoz.us/personal-care-market-reports-132.html Market Drivers Key points Male population set to grow by 4% to 2019 Figure 6: Trends in the age structure of the UK male population, 2009-19 One-person households present gender-specific product opportunities Figure 7: UK households, by size, 2009-19 Male consumers are interested in understanding chemical content Fashion shaping the male shaving market Figure 8: Male attitudes towards body hair, June 2014 Who’s Innovating? Key points Skincare increases share of launch activity Figure 9: New product launches in men’s toiletries, by category, January 2011-August 2014 Figure 10: Top 10 product positioning claims in the men’s skincare market (by top 10 for 2013), January 2012-August 2014 Figure 11: Product launch examples of men’s skincare products featuring the paraben-free claim, Jan-Aug 2014 Men’s hair removal market focuses on body hair Shaving moves to traditional inspired products Figure 12: UK men’s shaving and hair removal product launches, by top five companies and other, 2013 Figure 13: Examples of traditional inspired men’s shaving preparation and depilatory launches, January 2013-August 2014 Haircare explores volume and thickness Figure 14: Top five product positioning claims of men’s haircare products, 2012-13 Figure 15: Examples of men’s haircare product launches with anti-hair loss claims, August 2013-August 2014 Unilever lead men’s toiletries NPD in 2014 Figure 16: New product launches in the men’s toiletries market, by top five companies in January-August 2014 Figure 17: Product launch examples from Lynx, January-August 2014 Market Size and Forecast Key points Value sales growth stalls in 2013 Figure 18: UK retail value sales of men’s toiletries, at current and constant 2014 prices, 2009-19 Figure 19: Best- and worst-case forecast of UK value sales of men’s toiletries, 2009-19 Forecast methodology Segment Performance Key points Skincare segment posts 11% YOY increase Figure 20: UK retail value sales of men’s toiletries, by sector, 2012-14 Deodorants and bodysprays play largest part in market decline Shaving preparations struggle

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