Market Overview

US Warehouse Clubs Market Shares, Strategies, and Forecasts, Worldwide 2014

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US Warehouse Clubs Market Shares, Strategies, and Forecasts, Worldwide 2014
Warehouse clubs are favored for their competitive prices, bulk items and quality products; however annual membership fees deter some consumers. Warehouse clubs can offer more tiers of membership as well as more trial shopping days to promote the value of shopping at warehouse clubs.
 
 
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
Terms
 
Executive Summary
Overview
The market
Figure 1: Total US sales and fan chart forecast of warehouse clubs, at current prices, 2009-19
Market drivers
Consumer confidence and unemployment
Figure 2: Consumer confidence and unemployment, 2000-Q1 2014
Household size impacts warehouse club shopping
Figure 3: Percent of total households, by number of people in household, 2012
The consumer
Most shop in-stores at warehouse clubs rather than online
Figure 4: Warehouse clubs shopped, March 2014
Most shop at warehouse clubs based on price
Figure 5: Reasons for shopping at warehouse clubs, March 2014
Most warehouse club shoppers like to browse
Figure 6: Shopping behaviors at warehouse clubs, March 2014
Lower membership fees, free trial days would encourage more warehouse club shopping
Figure 7: Factors to encourage more warehouse club shopping, March 2014
What we think
 
Issues and Insights
How will the growing Hispanic population impact warehouse clubs?
The issues
The implications
What role does online shopping play in the warehouse club market?
The issues
The implications
How can warehouse clubs appeal to more shoppers?
The issues
The implications
 
Trend Applications
Trend: Secret, Secret
Trend: Access All Areas
Trend: Why Buy
 
Market Size and Forecast
Key points
Warehouse clubs’ sales expected to grow
Figure 8: Total US warehouse club retail sales and forecast, at current prices, 2009-19
Figure 9: Total US warehouse club retail sales and forecast, at inflation adjusted prices, 2009-19
Figure 10: Number of warehouse club stores operating in the US, 2009-14
Fan chart forecast
Figure 11: Total US sales and fan chart forecast of warehouse clubs, at current prices, 2009-19
 
Market Drivers
Key points
Consumer confidence and unemployment
Figure 12: Consumer confidence and unemployment, 2000-Q1 2014
Household size impacts warehouse club shopping
Figure 13: Percent of total households, by number of people in household, 2012
Millennials and their impact on warehouse clubs
The shrinking middle class
 
Competitive Context
Key point
Competition from other channels
Amazon Pantry aims to fight club stores head on
Groupon aims to compete with warehouse clubs
 
Retailer Overview
BJ’s Wholesale Club
Costco
Sam’s Club
Other notable warehouse clubs
Issues and opportunities for warehouse clubs
Current retail model and key issues:
Opportunities:
 
Innovations and Innovators
Sam’s Club offering more services for shoppers
Costco partners with Instacart for home delivery
Boxed offers New Yorkers an alternative to warehouse clubs
 
Marketing Strategies
Overview of the brand landscape
Sampling
Private label
Coupon and special offers (print and email)
Figure 14: BJ’s Wholesale Club email promotion, April 2014
Figure 15: Sam’s Club email promotion, April 2014
Figure 16: Costco email promotion, April 2014
Figure 17: Zulily Sam’s Club offer, May 2014
 

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