Market Overview

Millions Of Fans Across The World Tune In To World Cup


 Millions of fans across the world are tuned in to the World Cup, Glenn Wong, author of the book, The Comprehensive Guide to Careers in Sports, stated that in 2006 more than 30 million people watched the FIFA World Cup soccer competition in addition to 3.3 million spectators, making it the most watched sporting event in the world.

The 2014 World Cup is being contested in Brazil and fans that cannot witness the games in person are tuned in to the event from their homes, offices, markets or cafes.

In Germany, fans brought their own sofas to watch the opening game of the 2014 World Cup from a giant screen at the Alte Foersterei stadium in Berlin played between Brazil and Croatia. A public viewing for fans was also held at the Copacabana Beach in Rio De Janeiro, Brazil. And men in Saudi Arabia watched the games on a laptop  at camel market.

Diehard soccer fans will do anything to view the World Cup. Fans now utilize other forms of platform to watch the event. Sports viewing has stimulated digital access growth from  digital video to audio platform and through the social media network. Fans are increasingly using social media to follow their favorite teams. Thanks to a new partnership between a new dynamic technology, and trusted names in sports broadcasting, fans can use audio social networking to get their sports fix anytime.

London- based Audioboom Group PLC(BOOM.L) owner of Audioboo, digital social media platform, announced CBS  Radio Limited and Sky Sports Limited (Sky Sports) will be new partners to deliver up to the minute sports news to fans around the world.

According to Audioboom’s news release, CBS has more than 72 million consumers across the United States weekly. CBS owns and operates 126 radio stations and cover sports events such as Major League Baseball, the NFL, the NBA and the National Hockey League.

Sky Sports meanwhile will be putting in place a master AudioBoo channel with up to 40 additional sub-channels to cover the Premier League and Sky Sport broadcasts. Sky Sports will embed daily highlights from their channels. The audio service will be included into the Sky Sports Twitter Feed.

The news item added that Sky Sports would also use Audioboom’s auto-updating embedded players to record live from sports event and provide updates with presenters and sports stars during and after live sports events around the world.

Rob Proctor, CEO of Audioboom stated, “CBS and Sky Sports are two of the world’s biggest broadcasters and we are delighted they are using our technology and platform to further utilize and their share their wonderful audio content. They are the two of the most significant channel partners we have signed and a great boost to the expansion of our sports and entertainment vertical audio markets.”

The Audioboom platform allows content partners to bring their content to millions of fans worldwide via embeddable players, mobile applications, Facebook & Twitter integration, according to the company website.

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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