Tootie Pie Opens 5th Café Location

First Tootie Pie Gourmet Café in Dallas, TX Area

Nov. 19, 2010 (Business Wire) — Tootie Pie Company, Inc. TOOT will sell its gourmet pies in the newest Tootie Pie Gourmet Café, located in the prestigious “The Shops at Starwood” shopping center in Frisco, Texas. This will be the first Café in the Dallas, TX area.

Similar to the four other Tootie Pie Gourmet Cafés, this location will sell Tootie Pie, coffee, bagels, gourmet sandwiches, pastries and other comfort foods Monday through Thursday, 7 am until 7 pm; Friday and Saturday until 9 pm; and Sunday until 3 pm. This location is expected to be open for pie and coffee in time for the Thanksgiving holiday. The Company is looking for more locations in San Antonio, Austin, Houston and Dallas.

“We have a growing but underserved base of loyal fans in the Dallas/Ft. Worth area, and when the opportunity to obtain a fully functional, ready to go, turn key operation in Frisco, Texas appeared, we felt compelled to act,” said Don Merrill, Tootie Pie Company's President and CEO.

“We envision Tootie Pie Gourmet Cafés in Austin and Houston as well and will be on the lookout for opportunities like this one,” Merrill added. “Ideally, we envision 4 or 5 locations in each of these major metropolitan areas to create enough Café critical mass in each market, thus helping to ensure success and, of course, sell more Tootie Pie!”

“The addition of Tootie Pies to The Shops at Starwood exemplifies our quest to add award winning, one-of-a-kind tenant experience to our center,” said Kirk Hermansen, owner of the shopping center. “We are genuinely excited to have a concept of the caliber and legendary history of the Tootie Pie Company select ‘The Shops at Starwood' for its first location in the D/FW area,” he added.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

About The Shops at Starwood

The Shops at Starwood has been named an award-winning center by North Texas media, and its tenants have been awarded numerous accolades from D Magazine, CitySearch, Frisco STYLE, Star Community Newspapers, WFAA-TV and more. This Mediterranean-designed, vibrant collection of specialty retail boutiques, services and one-of-a-kind restaurants is located on the Dallas North Tollway at Lebanon Road in Frisco, an affluent suburb of Dallas.

Tenants include: Bonnie Ruth's Café, Trottoir et Patisserie, Paper Affair, Dimples and Dandelions Children's Boutique, Ginny's Underworld, Pierce Decorative Hardware and Plumbing, TruFire Kitchen & Bar, Green Peridot Aveda Lifestyle Salon, Century 21 Judge Fite Company Fine Homes and Estates, Panache at Home, The Gent's Place, Pappagallo Classiques, The Cupcakery, Tupy's Mexican Restaurant, Timeless Watch Exchange, Learning Express Toys, Piccomolo Italian Ice Cream, Nationwide Insurance and BeTween Scene. For more information, visit www.theshopsatstarwood.com or call 214-373-0220.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Tootie Pie Company, Inc.

Carla Carter, 210-737-6600
Investor Relations
Carla.Carter@tootiepieco.com

Source: Business Wire (November 19, 2010 – 9:30 AM EST)