Tootie Pie Launches Coffee & Tea Line

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Jun. 3, 2010 (Business Wire) — Tootie Pie Company, Inc. TOOT announced that it is rolling out its new coffee and iced tea at its two Tootie Pie Gourmet Cafés.

“Choosing just the right blend of coffee and tea to serve with Tootie Pie is a serious undertaking,” said Don Merrill, President & CEO. “We called on several purveyors of fine coffee and teas, tasting and testing various blends and varieties. We then tested these blends in our Cafés, soliciting customer feedback all along the way. I am happy to announce that we have made our selections.”

“A special Latin American blend will be called ‘Poquito De San Antonio,’ because we think it reflects the flavor of our city. In other words, it’s a little bit of San Antonio in a cup,” said Merrill.

He added, “Our iced tea blend will be called ‘Texas Champagne’ in a nod to the special place a good iced tea holds for anyone who lives in or visits the Lone Star State.”

“I know it has been tough to be in South Texas and not have iced tea,” joked Merrill. “Fortunately, we made it just in time for those long hot summer months. We trust it will be worth the wait, and we appreciated our customers’ patience through this and other changes we’ve made to whip our Cafés into shape.”

“With pie,” said Merrill, “the right coffee blends were especially important. Likewise, with our famous chicken salad, another main attraction at the two Tootie Pie Cafés, the iced tea could not be subpar! We waited for just the right blends to emerge, and they are now available both at 2339 E. Evans Road off of 281 North and 16615 Huebner at Bitters.”

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Source: Business Wire (June 3, 2010 – 9:30 AM EDT)

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