The stock split prompted analysts to adjust their price targets on Amazon, with Morgan Stanley maintaining its Overweight rating and adjusting the price target to $175 and MKM Partners maintaining its Buy rating on the stock and adjusting the price target to $180.
Amazon’s adjusted share price makes investing in the stock more affordable for retail traders, and on Monday Amazon was shooting up almost 5% higher, which caused the stock to break up from a bull flag pattern on the daily chart.
The bull flag pattern is created with a sharp rise higher forming the pole, which is then followed by a consolidation pattern that brings the stock lower between a channel with parallel lines or into a tightening triangle pattern.
A bull flag is negated when a stock closes a trading day below the lower trendline of the flag pattern or if the flag falls more than 50% down the length of the pole.
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See Also: Amazon Stock Begins Trading On Split-Adjusted Basis: What Investors Need To Know
The Amazon Chart: Amazon’s bull flag pattern was created between May 24 and Friday, with the pole formed between May 24 and June 1 and the flag printed over the two trading days that followed. The measured move the break from the pattern is 23%, which indicates Amazon could soar up toward the $148 level in the future, although retracements to form higher lows are likely along the way.
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