Thirteen New Models from Chevrolet for 2013
Although some of the new Chevrolet models we've seen so far from General Motors (NYSE: GM) in 2013 have been incredible improvements over their predecessors (specifically the Malibu and Traverse models), the every-man brand has announced plans to increase the offerings in 2013 substantially with an almost completely revamped offering of vehicles.
New versions of old models (Tahoe, Silverado, Cruze and Sonic) will be introduced as well as new diesel power offerings and battery/electric powered vehicles.
The Detroit News reported that General Motors's Chevrolet brand sold 1.42 million units in September 2012, up 4.9 percent from the same period one year ago. The company is said to be ramping up advertising for its Malibu release (they can be seen on the road already) in efforts to increase press for the new lineup.
General Motors continues to expand in the United States and is looking to hire 1,500 IT employees for its new innovation center in Michigan.
It would appear that General Motors is a success story around the world, and will now start showing off with flashy new models. Among the new releases, Americans can expect to see a new Impala with the 2.5 Ecotec motor (to be introduced as a 2014 model), a diesel-powered Cruze, a new V6 engine for the Equinox, an RS trim for the Sonic model and performance model SS sedan. For 2014, the Silverado pickup, Tahoe and Suburban SUVs will debut as all-new fully remodeled vehicles as well.
Younger buyers have been a large portion of the recent boost in sales (helped mostly by Spark, Sonic and Cruze models), according to director of Chevrolet small-car marketing Cristi Landy, who went on to say that around 60 percent of Spark and Sonic buyers come from other brands. A battery electric Spark offering will also be a part of Chevrolet's new lineup in 2013.
And last but not least, a completely refreshed Chevrolet Traverse will debut with styling and options that will make consumers wonder why they ever bothered to look at the original formation of the eight passenger SUV.
Shares of General Motors are flat pre-market and closed down 0.57 percent on Wednesday. Year to date, shares are up 19.54 percent, and the company has been privy to increased confidence from Wall Street regarding financing.
Advertisements will increase through sporting events and commercials as well as local campaigns, but don't expect to see the company ads on Facebook (NASDAQ: FB) again any time soon.
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