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A Post-Sneaker World: How 'Small' Footwear Brands Are Beating The Giants
Monday, December 4, 2017 - 7:22am | 1415If you follow the footwear industry, among the three footwear giants, the sentiment has become pretty clear: adidas AG (ADR) (OTC: ADDYY) is growing, Nike Inc (NYSE: NKE) is in turnaround mode and Under Armour Inc (NYSE: UAA) is under serious pressure. This story has been crystallized for sometime...
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How Changing Trends Resurrected FILA As A Fashion Brand
Friday, November 24, 2017 - 10:35am | 969FILA, a mid-market footwear and apparel company that some had left for dead, has shifted its image to an on-trend fashion brand. Similar to how adidas AG (ADR) (OTC: ADDYY) engineered a turnaround three years ago, positioning the brand at the intersection of sport and fashion, FILA is also...