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Google Partnering With comScore To Attract Major Advertisers
Wednesday, February 12, 2014 - 12:12pm | 649It’s not just about timely data. It’s also about trust. Google's (NASDAQ: GOOG) partnership with comScore (NASDAQ: SCOR) is designed to provide major advertisers, like Kellogg, with timely data from a trusted source. The move, Google and comScore said, would provide better and faster data about...