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Columbia Sportswear Goes After NASCAR Fans With Bubba Wallace Sponsorship
Friday, August 21, 2020 - 10:37am | 642Despite having sports in its name, Columbia Sportswear Company (NASDAQ: COLM) has shied away from large endorsement deals with pro athletes. Instead, the outdoor clothing brand has gone after a handful of deals with athletes in sports like fishing, skiing, trail running and golf. The company...