Target Blames 'Strain On Consumer Wallet' For Tough Quarter

Zinger Key Points
  • Inflation bites as Target's earnings plunge, shaking investor confidence
  • Target slashes prices on essentials, battling the inflation squeeze on shoppers

Target Corp. TGT reported a disappointing first-quarter performance.

The company’s chair and CEO Brian Cornell blamed the retailer’s challenging quarter on inflation, particularly in food and household essentials.

This has put a “strain on the consumer wallet,” Cornell said during a call with reporters.

Read Also: Target’s Q1 Earnings – Falling Revenues and Comp Sales Weigh On Retailer, But Inventories Fall By 80%

Target’s quarter showed:

  • Despite a 3.1% year-over-year decrease in net sales to $24.5 billion, earnings per share (EPS) dropped by 1% to $2.03
  • It missed the estimated $2.05.
  • Gross profit margin came in at 27.7% compared to the expected 27.4%

Sticky inflation has been a topic of concern in the broader economy, as reported by Benzinga. The impact on consumer spending was also felt in the case of Lululemon LULU. The company’s stock tumbled in March, partly due to its struggle to reach U.S. consumers amidst inflationary pressures.

Target responded to said pressures by slashing prices on essential items — a strategic move to counteract this trend and improve its competitive position against rivals like Walmart.

Price Action: Shares dropped by 7% in premarket trading following the announcement of the results. Target is currently trading at $143.70 per share, down 7.75%.

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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