Fans of the 1990s got a pleasant surprise last week when The Coca-Cola Company KO brought back a citrus-flavored soda named Surge.
It didn’t go unnoticed: The entirety of the limited supply sold out on Amazon within hours and was selling later on eBay for much higher prices.
The catch here is that the product was brought back purely by customer demand, and Coke relied almost exclusively on social and digital media -- not traditional forms of advertising like television ads and billboards.
Understandably, Surge's renaissance had a major impact on Twitter.
Some users talked about buying it:
Oh yeah. I bought some. #surge http://t.co/S0fOagPHpO
— Geoff Munn (@GMunny) September 17, 2014
#surge is back. I just spent $40 on nostalgic soda and I'm not even mad. pic.twitter.com/u6NMMGiCxL
— Katrina Wesley (@katrinamichele_) September 17, 2014
There was a lot of general excitement:
WAIT. They're bringing back #Surge?!?!?!?! http://t.co/15j70lzJd7
— Aldrin Gamos (@agamos) September 15, 2014
Yes yes yes yes YES! #SURGE http://t.co/dID03Ront5
— Emery Pigg (@E_Pigg) September 17, 2014
#Surge is coming back. Dear lord thank you @CocaCola pic.twitter.com/GivGTwluNa
— Wade Evans (@wadeevans26) September 15, 2014
are they really bringing back #SURGE!?! I think I will start drinking soda again :) http://t.co/gUDjD1HE6b
— Veronica Sprink (@VaVaVoom324) September 15, 2014
Oh. My. Sweet. Jesus. #SURGE IS BACK!!! http://t.co/JnaU2dYe0f
— Aaron (@TexasChaser) September 15, 2014
And a few had other suggestions for comebacks:
Now that #Surge is coming back, they need to bring back Oreo O's. I'd die. pic.twitter.com/6MGlXPXEtK
— Aldrin Gamos (@agamos) September 15, 2014
#Surge is coming back, I think they should go with this instead. #peecola pic.twitter.com/kSMtCqGTMz
— Maria Thornhill (@Mazzamoo) September 15, 2014
If we can bring back #Surge we can bring back Ok Soda. pic.twitter.com/EebfTftWd3
— Christian Robinson (@dr_heartless) September 15, 2014
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