LendingTree Inc, incorporated in Delaware operates as a branded performance marketer. The Company serves as an ally to consumers who are looking to comparison-shop and make informed purchase decisions for loans and other important transactions. It provides consumers with an array of information and tools free of charge, conveniently located on its various websites. In addition, it provides consumers with access to offers from multiple providers that can compete for their business, usually through a single inquiry form. The Company is the owner of several brands and businesses that provide information, tools, advice, products and services for critical transactions in consumers' lives. Its family of brands includes: LendingTree, GetSmart, LendingTree EducationSM, LendingTree AutosSM, LendingTree Home ProsSM and InsuranceTree. The Company faces competition from lenders that source consumer loan originations directly through their owned and operated websites or by phone.
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