Santander is one of the largest global banks, with over EUR 1.3 trillion in assets and 14,000 branches. Its focus is retail banking, which generates 75% of profits. Additional operations include wholesale banking (20%) and insurance and asset management (5%). Roughly 40% of its profits come from Latin America, half of which is Brazil. Continental Europe, the U.K., and the U.S. account for 30%, 20%, and 10% of profits, respectively. Its main subsidiaries in the Americas are publicly traded, though the parent retains majority ownership.
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