Monster Beverage is a holding company that develops and markets energy drinks through its subsidiaries. The firm derives 90% of its sales from the Monster Energy Drinks product family. It also sells concentrates for brands acquired from Coca-Cola in 2015, including NOS and Full Throttle, to bottlers. Around 65% of the company's sales are to U.S. bottlers and distributors, and 25% of sales are to international bottlers and distributors, with the remainder to mass merchandisers and other retailers.