Monster Beverage is a holding company that develops and markets energy drinks through its subsidiaries. The firm derives above 90% of its sales from the Monster Energy Drinks product family. It also sells concentrates for brands acquired from Coca-Cola in 2015, including NOS and Full Throttle, to bottlers. Above 60% of the company's sales are to U.S. bottlers and distributors, and more than one fourth of net sales are to international bottlers and distributors, with the remainder to mass merchandisers and other retailers.
