Monster Beverage Corp was incorporated in Delaware on April 25, 1990. In 2012, the Company changed its name from Hansen Natural Corporation to Monster Beverage Corporation. The Company develops, markets, sells and distributes energy drink beverages and/or concentrates for energy drink beverages. The Company also developed, marketed, sold and distributed alternative beverage category beverages under the brand names - Peace Tea, Hansen's, Hansen's Natural Cane Soda, Junior Juice, Blue Sky and Hubert's. The Company has three operating and reportable segments Finished Products, which is comprised of Monster Energy drink products; Concentrate, the principal products of which include the supply of concentrates for the Strategic Brands energy drinks acquired from TCCC; Other, the principal products of which include the brands disposed of as a result of the TCCC Transaction. The Company's Monster Energy drinks contain vitamins, minerals, nutrients, herbs and other dietary ingredients and are marketed through full service distributor network. It offers the following energy drinks under the Monster Energy drink product line: Monster Energy, Lo-Carb Monster Energy, Monster Assault, Juice Monster Khaos, Juice Monster Ripper, Juice Monster Pipeline Punch, Monster Energy Absolutely Zero, Monster Energy Import, Punch Monster Baller's Blend, Punch Monster Mad Dog, Monster Ghost M-100, Monster Phantom M-100, Mega Monster Energy, M3 Monster Energy Super Concentrate energy drinks, Ubermonster Energy Brew, Monster Energy Zero Ultra, Monster Energy Ultra Blue, Monster Energy Ultra Red, Monster Energy Ultra Black, Monster Energy Ultra Sunrise, Monster Energy Ultra Citron, Monster Energy Unleaded and Monster Energy Valentino Rossi. Other drinks include Java Monster Coffee + Energy Drinks; Muscle Monster Energy Shakes; Monster Energy Extra Strength Nitrous Technology Energy Drinks; and Monster Rehab Tea + Energy Drinks. The drinks provided in Concentrate Segment are BU; Burn; BPM; Full Throttle; Gladiator; Mother; Nalu; NOS; Play and Power Play; Relentless; Samurai; and Ultra. Under the other segment the brands are Peace Tea Iced Teas and Juice Drinks; Hansen's Brand Sodas; Blue Sky Products; Hansen's Energy Drinks; Hansen's Juice Product; Hansen's Aseptic Juices; and Hubert's Lemonades. The Company packs its products in a variety of different package types and sizes including, but not limited to, aluminum cans, aluminum Cap Cans, sleek aluminum cans, aluminum cans with resealable ends and glass bottles. In addition to these packages, its bottlers package certain of Strategic Brands in polyethylene terephthalate (PET) plastic bottles. For Finished Products segment, the Company purchases concentrates, sweeteners, juices, flavors, dietary ingredients, cans, bottles, caps, labels, trays, boxes and other ingredients for its beverage products from suppliers, which are delivered to various third party bottlers and co-packers. For Concentrate segment, it purchases concentrates and/or beverage bases which are then sold to certain of its various third party bottlers/distributors. The Company's products compete with all liquid refreshments, including the products of numerous nationally and internationally known producers such as TCCC, PepsiCo, Inc., The Dr. Pepper Snapple Group, Inc. and Red Bull Gmbh. It also competes with companies that are smaller or local in operation. Its products also competes with private label brands such as those carried by grocery store chains, convenience store chains and club stores.
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