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Discover Financial servs Analyst Ratings and Price Targets | NYSE:DFS | Benzinga
Discover Financial Services has a consensus price target of $159.22 based on the ratings of 26 analysts. The high is $239 issued by UBS on January 13, 2025. The low is $98 issued by Stephens & Co. on December 14, 2023. The 3 most-recent analyst ratings were released by Jefferies, Truist Securities, and TD Securities on May 7, 2025, April 25, 2025, and April 24, 2025, respectively. With an average price target of $197.67 between Jefferies, Truist Securities, and TD Securities, there's an implied 3.04% upside for Discover Financial Services from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Jefferies
Truist Securities
TD Securities
JP Morgan
RBC Capital
1calculated from analyst ratings
Analyst Ratings for Discover Financial servs
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 05/07/2025 | Buy Now | -6.17% | Jefferies | John Hecht56% | → $180 | Downgrade | Buy → Hold | Get Alert |
| 04/25/2025 | Buy Now | 19.37% | Truist Securities | Brian Foran52% | $219 → $229 | Maintains | Buy | Get Alert |
| 04/24/2025 | Buy Now | -4.09% | TD Securities | Moshe Orenbuch67% | $188 → $184 | Maintains | Buy | Get Alert |
| 04/08/2025 | Buy Now | -32.76% | JP Morgan | Richard Shane68% | $169 → $129 | Maintains | Neutral | Get Alert |
| 03/21/2025 | Buy Now | 14.16% | Truist Securities | Brian Foran52% | $262 → $219 | Maintains | Buy | Get Alert |
| 01/27/2025 | Buy Now | 36.57% | Truist Securities | Brian Foran52% | $233 → $262 | Maintains | Buy | Get Alert |
| 01/24/2025 | Buy Now | 9.47% | RBC Capital | Karl Shepard38% | $193 → $210 | Maintains | Sector Perform | Get Alert |
| 01/24/2025 | Buy Now | -11.91% | JP Morgan | Richard Shane68% | $146 → $169 | Maintains | Neutral | Get Alert |
| 01/24/2025 | Buy Now | 8.94% | Barclays | Terry Ma58% | $186 → $209 | Maintains | Overweight | Get Alert |
| 01/24/2025 | Buy Now | 11.55% | Wells Fargo | Donald Fandetti72% | $185 → $214 | Maintains | Equal-Weight | Get Alert |
| 01/14/2025 | Buy Now | -23.89% | JP Morgan | Richard Shane68% | $150 → $146 | Maintains | Neutral | Get Alert |
| 01/13/2025 | Buy Now | 24.58% | UBS | Erika Najarian61% | $150 → $239 | Upgrade | Neutral → Buy | Get Alert |
| 01/07/2025 | Buy Now | 21.46% | Truist Securities | Brian Foran52% | → $233 | Initiates | → Buy | Get Alert |
| 01/06/2025 | Buy Now | -3.04% | Barclays | Terry Ma58% | $137 → $186 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 01/03/2025 | Buy Now | -3.57% | Wells Fargo | Donald Fandetti72% | $160 → $185 | Maintains | Equal-Weight | Get Alert |
| 12/09/2024 | Buy Now | -21.81% | JP Morgan | Richard Shane68% | $135 → $150 | Maintains | Neutral | Get Alert |
| 12/09/2024 | Buy Now | 20.93% | Keefe, Bruyette & Woods | Sanjay Sakhrani54% | $170 → $232 | Maintains | Outperform | Get Alert |
| 10/30/2024 | Buy Now | -15.03% | Evercore ISI Group | John Pancari60% | $156 → $163 | Maintains | In-Line | Get Alert |
| 10/18/2024 | Buy Now | -16.6% | Wells Fargo | Donald Fandetti72% | $152 → $160 | Maintains | Equal-Weight | Get Alert |
| 10/18/2024 | Buy Now | -16.08% | RBC Capital | Jon Arfstrom77% | $148 → $161 | Maintains | Sector Perform | Get Alert |
| 10/07/2024 | Buy Now | -18.68% | Evercore ISI Group | John Pancari60% | $140 → $156 | Maintains | In-Line | Get Alert |
| 07/19/2024 | Buy Now | -28.59% | Barclays | Mark Devries69% | $135 → $137 | Maintains | Equal-Weight | Get Alert |
| 07/19/2024 | Buy Now | -29.63% | JP Morgan | Richard Shane68% | $132 → $135 | Maintains | Neutral | Get Alert |
| 07/19/2024 | Buy Now | -22.85% | RBC Capital | Jon Arfstrom77% | $140 → $148 | Maintains | Sector Perform | Get Alert |
| 07/19/2024 | Buy Now | -37.97% | BMO Capital | James Fotheringham76% | $115 → $119 | Maintains | Market Perform | Get Alert |
| 07/09/2024 | Buy Now | -21.81% | Jefferies | John Hecht56% | $145 → $150 | Maintains | Buy | Get Alert |
| 07/09/2024 | Buy Now | -29.63% | Barclays | Terry Ma58% | $123 → $135 | Maintains | Equal-Weight | Get Alert |
| 07/08/2024 | Buy Now | -31.19% | JP Morgan | Richard Shane68% | $120 → $132 | Maintains | Neutral | Get Alert |
| 07/08/2024 | Buy Now | -16.6% | Keefe, Bruyette & Woods | Sanjay Sakhrani54% | $145 → $160 | Maintains | Outperform | Get Alert |
| 06/07/2024 | Buy Now | — | BTIG | Vincent Caintic50% | — | Initiates | → Neutral | Get Alert |
| 04/19/2024 | Buy Now | -35.88% | Barclays | Terry Ma58% | $120 → $123 | Maintains | Equal-Weight | Get Alert |
| 04/19/2024 | Buy Now | -24.42% | Jefferies | John Hecht56% | $137 → $145 | Maintains | Buy | Get Alert |
| 04/10/2024 | Buy Now | -29.63% | Wells Fargo | Donald Fandetti72% | $105 → $135 | Maintains | Equal-Weight | Get Alert |
| 04/09/2024 | Buy Now | -37.45% | Barclays | Terry Ma58% | $112 → $120 | Maintains | Equal-Weight | Get Alert |
| 04/03/2024 | Buy Now | -37.45% | JP Morgan | Richard Shane68% | $110 → $120 | Maintains | Neutral | Get Alert |
| 03/21/2024 | Buy Now | -24.94% | HSBC | Saul Martinez69% | $107 → $144 | Maintains | Hold | Get Alert |
| 03/15/2024 | Buy Now | — | Seaport Global | Bill Ryan24% | — | Downgrade | Buy → Neutral | Get Alert |
| 02/23/2024 | Buy Now | -24.42% | Piper Sandler | Kevin Barker74% | $127 → $145 | Maintains | Overweight | Get Alert |
| 02/23/2024 | Buy Now | -12.43% | Citigroup | Arren Cyganovich75% | $127 → $168 | Maintains | Buy | Get Alert |
| 02/22/2024 | Buy Now | -27.02% | Evercore ISI Group | John Pancari60% | $117 → $140 | Maintains | In-Line | Get Alert |
| 02/21/2024 | Buy Now | -27.02% | RBC Capital | Jon Arfstrom77% | $117 → $140 | Downgrade | Outperform → Sector Perform | Get Alert |
| 02/21/2024 | Buy Now | — | Wolfe Research | Bill Carcache80% | — | Downgrade | Outperform → Peer Perform | Get Alert |
| 02/08/2024 | Buy Now | -30.67% | Morgan Stanley | Betsy Graseck61% | $105 → $133 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 01/22/2024 | Buy Now | -45.79% | BMO Capital | James Fotheringham76% | $116 → $104 | Maintains | Market Perform | Get Alert |
| 01/19/2024 | Buy Now | -39.01% | RBC Capital | Jon Arfstrom77% | $130 → $117 | Maintains | Outperform | Get Alert |
| 01/19/2024 | Buy Now | -42.14% | Deutsche Bank | Meng Jiao58% | $140 → $111 | Maintains | Hold | Get Alert |
| 01/19/2024 | Buy Now | -36.93% | Goldman Sachs | Ryan Nash66% | $139 → $121 | Maintains | Buy | Get Alert |
| 01/19/2024 | Buy Now | -41.62% | Barclays | Mark Devries69% | $124 → $112 | Maintains | Equal-Weight | Get Alert |
| 01/19/2024 | Buy Now | -44.22% | HSBC | Saul Martinez69% | $121 → $107 | Downgrade | Buy → Hold | Get Alert |
| 01/10/2024 | Buy Now | -27.02% | Deutsche Bank | Meng Jiao58% | → $140 | Initiates | → Hold | Get Alert |
| 01/03/2024 | Buy Now | -32.76% | Piper Sandler | Kevin Barker74% | $104 → $129 | Upgrade | Neutral → Overweight | Get Alert |
| 12/20/2023 | Buy Now | -30.67% | Citigroup | Arren Cyganovich75% | $93 → $133 | Upgrade | Neutral → Buy | Get Alert |
| 12/18/2023 | Buy Now | -42.66% | Goldman Sachs | Ryan Nash66% | $98 → $110 | Maintains | Buy | Get Alert |
| 12/14/2023 | Buy Now | -48.92% | Stephens & Co. | Vincent Caintic50% | $98 → $98 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 12/06/2023 | Buy Now | -39.53% | B of A Securities | Mihir Bhatia57% | $94 → $116 | Upgrade | Neutral → Buy | Get Alert |
| 11/16/2023 | Buy Now | -51% | Morgan Stanley | Betsy Graseck61% | $95 → $94 | Maintains | Equal-Weight | Get Alert |
| 11/01/2023 | Buy Now | -47.87% | TD Cowen | Moshe Orenbuch67% | → $100 | Initiates | → Outperform | Get Alert |
| 10/20/2023 | Buy Now | -49.96% | Piper Sandler | Kevin Barker74% | $100 → $96 | Maintains | Neutral | Get Alert |
| 10/20/2023 | Buy Now | -51.52% | Citigroup | Arren Cyganovich75% | $94 → $93 | Maintains | Neutral | Get Alert |
| 10/20/2023 | Buy Now | -43.7% | RBC Capital | Jon Arfstrom77% | $115 → $108 | Maintains | Outperform | Get Alert |
| 10/20/2023 | Buy Now | -48.92% | Stephens & Co. | Vincent Caintic50% | $116 → $98 | Maintains | Equal-Weight | Get Alert |
| 10/20/2023 | Buy Now | -48.39% | BMO Capital | James Fotheringham76% | $100 → $99 | Maintains | Market Perform | Get Alert |
| 10/20/2023 | Buy Now | -50.48% | Morgan Stanley | Betsy Graseck61% | $100 → $95 | Maintains | Equal-Weight | Get Alert |
| 10/17/2023 | Buy Now | -48.39% | JP Morgan | Richard Shane68% | $112 → $99 | Maintains | Neutral | Get Alert |
| 10/13/2023 | Buy Now | -45.79% | HSBC | Saul Martinez69% | → $104 | Initiates | → Buy | Get Alert |
| 10/06/2023 | Buy Now | -51% | Citigroup | Arren Cyganovich75% | $108 → $94 | Maintains | Neutral | Get Alert |
| 09/29/2023 | Buy Now | -47.87% | Piper Sandler | Kevin Barker74% | $104 → $100 | Maintains | Neutral | Get Alert |
| 08/24/2023 | Buy Now | -45.79% | Wolfe Research | Bill Carcache80% | → $104 | Upgrade | Peer Perform → Outperform | Get Alert |
| 08/21/2023 | Buy Now | -43.18% | Goldman Sachs | Ryan Nash66% | $128 → $109 | Maintains | Buy | Get Alert |
| 08/18/2023 | Buy Now | -47.87% | Morgan Stanley | Betsy Graseck61% | $107 → $100 | Maintains | Equal-Weight | Get Alert |
| 08/15/2023 | Buy Now | -39.53% | Stephens & Co. | Vincent Caintic50% | → $116 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 07/21/2023 | Buy Now | -32.24% | RBC Capital | Jon Arfstrom77% | $142 → $130 | Maintains | Outperform | Get Alert |
| 07/21/2023 | Buy Now | -44.22% | Morgan Stanley | Betsy Graseck61% | $117 → $107 | Maintains | Equal-Weight | Get Alert |
| 07/21/2023 | Buy Now | -48.39% | BMO Capital | James Fotheringham76% | $103 → $99 | Maintains | Market Perform | Get Alert |
| 07/21/2023 | Buy Now | -43.7% | Citigroup | Arren Cyganovich75% | $119 → $108 | Maintains | Neutral | Get Alert |
| 07/21/2023 | Buy Now | -41.62% | Piper Sandler | Kevin Barker74% | $130 → $112 | Downgrade | Overweight → Neutral | Get Alert |
| 07/20/2023 | Buy Now | -35.36% | Stephens & Co. | Vincent Caintic50% | → $124 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 07/18/2023 | Buy Now | -35.36% | Stephens & Co. | Vincent Caintic50% | → $124 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 07/13/2023 | Buy Now | -39.01% | Morgan Stanley | Betsy Graseck61% | $112 → $117 | Maintains | Equal-Weight | Get Alert |
| 07/11/2023 | Buy Now | -29.63% | Jefferies | John Hecht56% | $125 → $135 | Maintains | Buy | Get Alert |
| 07/10/2023 | Buy Now | -37.97% | Citigroup | Arren Cyganovich75% | $116 → $119 | Maintains | Neutral | Get Alert |
| 06/16/2023 | Buy Now | -41.62% | Morgan Stanley | Betsy Graseck61% | → $112 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 06/15/2023 | Buy Now | -44.22% | Stephens & Co. | Vincent Caintic50% | → $107 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 06/06/2023 | Buy Now | -40.58% | B of A Securities | Mihir Bhatia57% | $107 → $114 | Maintains | Neutral | Get Alert |
| 06/02/2023 | Buy Now | -39.53% | Citigroup | Arren Cyganovich75% | $115 → $116 | Maintains | Neutral | Get Alert |
| 04/21/2023 | Buy Now | -44.22% | Stephens & Co. | Vincent Caintic50% | $104 → $107 | Maintains | Equal-Weight | Get Alert |
| 04/21/2023 | Buy Now | -34.84% | RBC Capital | Jon Arfstrom77% | → $125 | Reiterates | → Outperform | Get Alert |
| 04/21/2023 | Buy Now | -37.45% | Credit Suisse | Moshe Orenbuch67% | → $120 | Reiterates | → Outperform | Get Alert |
| 04/18/2023 | Buy Now | -40.05% | Citigroup | Arren Cyganovich75% | $118 → $115 | Maintains | Neutral | Get Alert |
| 04/17/2023 | Buy Now | -46.83% | JP Morgan | Richard Shane68% | $111 → $102 | Maintains | Neutral | Get Alert |
| 04/05/2023 | Buy Now | -41.62% | Morgan Stanley | Betsy Graseck61% | $115 → $112 | Maintains | Equal-Weight | Get Alert |
| 03/31/2023 | Buy Now | -46.31% | Wells Fargo | Donald Fandetti72% | $105 → $103 | Maintains | Equal-Weight | Get Alert |
| 03/15/2023 | Buy Now | -44.22% | B of A Securities | Mihir Bhatia57% | → $107 | Upgrade | Underperform → Neutral | Get Alert |
| 03/03/2023 | Buy Now | -31.19% | Goldman Sachs | Ryan Nash66% | $120 → $132 | Maintains | Buy | Get Alert |
| 02/08/2023 | Buy Now | — | Morgan Stanley | Betsy Graseck61% | — | Downgrade | Overweight → Equal-Weight | Get Alert |
| 01/20/2023 | Buy Now | -42.14% | BMO Capital | James Fotheringham76% | $119 → $111 | Maintains | Market Perform | Get Alert |
| 01/20/2023 | Buy Now | -37.45% | Credit Suisse | Moshe Orenbuch67% | $123 → $120 | Maintains | Outperform | Get Alert |
| 01/06/2023 | Buy Now | -37.45% | Barclays | Mark Devries69% | $115 → $120 | Downgrade | Overweight → Equal-Weight | Get Alert |
| 12/15/2022 | Buy Now | -40.05% | Wells Fargo | Donald Fandetti72% | $103 → $115 | Maintains | Equal-Weight | Get Alert |
| 12/13/2022 | Buy Now | — | B of A Securities | Mihir Bhatia57% | — | Downgrade | Buy → Underperform | Get Alert |
FAQ
What is the target price for Discover Financial servs (DFS) stock?
The latest price target for Discover Financial servs (NYSE:DFS) was reported by Jefferies on May 7, 2025. The analyst firm set a price target for $180.00 expecting DFS to fall to within 12 months (a possible -6.17% downside). 30 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Discover Financial servs (DFS)?
The latest analyst rating for Discover Financial servs (NYSE:DFS) was provided by Jefferies, and Discover Financial servs downgraded their hold rating.
When was the last upgrade for Discover Financial servs (DFS)?
The last upgrade for Discover Financial Services happened on January 13, 2025 when UBS raised their price target to $239. UBS previously had a neutral for Discover Financial Services.
When was the last downgrade for Discover Financial servs (DFS)?
The last downgrade for Discover Financial Services happened on May 7, 2025 when Jefferies changed their price target from N/A to $180 for Discover Financial Services.
When is the next analyst rating going to be posted or updated for Discover Financial servs (DFS)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Discover Financial servs, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Discover Financial servs was filed on May 7, 2025 so you should expect the next rating to be made available sometime around May 7, 2026.
Is the Analyst Rating Discover Financial servs (DFS) correct?
While ratings are subjective and will change, the latest Discover Financial servs (DFS) rating was a downgraded with a price target of $0.00 to $180.00. The current price Discover Financial servs (DFS) is trading at is $191.84, which is out of the analyst’s predicted range.
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