As TikTok faces international bans and regulatory hurdles, its upcoming photo gallery feature signals a strategic bid to challenge Instagram’s supremacy in the social media realm.
Amid the backdrop of COVID-19 lockdowns and the ensuing surge in online activities, TikTok experienced a rise in popularity, captivating audiences worldwide with its engaging user-generated content.
Characterized by bite-sized videos, TikTok became a haven for creators seeking to share their creativity in a constrained world.
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This eventually led Meta Platforms Inc. META to follow the virality of TikTok to create its version — Reels on Instagram, offering users a comparable experience in short-form video content creation.
Now, TikTok is working on a competitor for Instagram’s photo gallery, signaling a new phase in the battle for dominance in social media.
"Whether you're a world traveler, food blogger or simply enjoy sharing what's going on in your life, TikTok Photos is our all-new photo-sharing platform dedicated to helping creators like you reach other like-minded people," the description on TikTok's code said.
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TikTok, used by over 1 billion people worldwide, has been a constant target of bans because its parent company ByteDance Ltd. is based in China.
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TikTok has been challenged by persistent scrutiny over its data privacy practices and alleged ties to the Chinese government. While TikTok CEO Shou Zi Chew has denied any government influence or access to user data, the concerns have not diminished, prompting legislative action in several countries.
In the United States, a bipartisan bill expected to reach the House of Representatives this week proposes stringent measures that could compel TikTok to sever ties with ByteDance or face a nationwide ban.
TikTok is already banned in countries such as India, Nepal and Somalia. Other countries like New Zealand, Norway, the United Kingdom and the United States have imposed bans on government employees and devices, citing concerns over data security and national security implications.
As TikTok navigates these turbulent waters, its foray into photo sharing represents a strategic gambit aimed at expanding its appeal and retaining its user base amid escalating regulatory pressures.
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