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$71.37
1.301.86%
At close: -
$70.10
-1.27-1.78%
After Hours: May 16, 7:54 PM EDT
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Roku Analyst Ratings and Price Targets | NASDAQ:ROKU | Benzinga
Roku Inc has a consensus price target of $90.45 based on the ratings of 29 analysts. The high is $130 issued by Benchmark on May 2, 2025. The low is $65 issued by Morgan Stanley on October 29, 2024. The 3 most-recent analyst ratings were released by Needham, Needham, and Citigroup on May 15, 2025, May 12, 2025, and May 6, 2025, respectively. With an average price target of $81.67 between Needham, Needham, and Citigroup, there's an implied 16.50% upside for Roku Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Needham
Citigroup
Loop Capital
Wells Fargo
Guggenheim
1calculated from analyst ratings
Analyst Ratings for Roku
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 05/15/2025 | Buy Now | 26.25% | Needham | Laura Martin73% | $88.5 → $88.5 | Reiterates | Buy → Buy | Get Alert |
| 05/12/2025 | Buy Now | 26.25% | Needham | Laura Martin73% | $88.5 → $88.5 | Reiterates | Buy → Buy | Get Alert |
| 05/06/2025 | Buy Now | -3% | Citigroup | Jason Bazinet72% | $81 → $68 | Maintains | Neutral | Get Alert |
| 05/02/2025 | Buy Now | 14.12% | Loop Capital | Alan Gould60% | $90 → $80 | Maintains | Hold | Get Alert |
| 05/02/2025 | Buy Now | 42.65% | Wells Fargo | Steven Cahall66% | $93 → $100 | Maintains | Overweight | Get Alert |
| 05/02/2025 | Buy Now | 42.65% | Guggenheim | Michael Morris78% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 05/02/2025 | Buy Now | 42.65% | Wedbush | Alicia Reese72% | $100 → $100 | Reiterates | Outperform → Outperform | Get Alert |
| 05/02/2025 | Buy Now | 85.45% | Benchmark | Daniel Kurnos78% | $130 → $130 | Reiterates | Buy → Buy | Get Alert |
| 05/02/2025 | Buy Now | 35.52% | JMP Securities | Matthew Carletti84% | $95 → $95 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 05/02/2025 | Buy Now | 14.12% | Evercore ISI Group | Shweta Khajuria58% | $105 → $80 | Maintains | In-Line | Get Alert |
| 05/02/2025 | Buy Now | 6.99% | Rosenblatt | Barton Crockett73% | $100 → $75 | Maintains | Neutral | Get Alert |
| 05/02/2025 | Buy Now | 26.25% | Needham | Laura Martin73% | $88.5 → $88.5 | Reiterates | Buy → Buy | Get Alert |
| 04/28/2025 | Buy Now | 32.67% | Wells Fargo | Steven Cahall66% | $129 → $93 | Maintains | Overweight | Get Alert |
| 04/28/2025 | Buy Now | 42.65% | Wedbush | Alicia Reese72% | $125 → $100 | Maintains | Outperform | Get Alert |
| 04/24/2025 | Buy Now | 26.25% | Needham | Laura Martin73% | $88.5 → $88.5 | Reiterates | Buy → Buy | Get Alert |
| 04/24/2025 | Buy Now | 35.52% | JMP Securities | Matthew Condon45% | $95 → $95 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 04/22/2025 | Buy Now | 6.99% | JP Morgan | Cory Carpenter46% | $115 → $75 | Maintains | Overweight | Get Alert |
| 04/21/2025 | Buy Now | 85.45% | Benchmark | Daniel Kurnos78% | $130 → $130 | Reiterates | Buy → Buy | Get Alert |
| 04/15/2025 | Buy Now | 2.71% | UBS | John Hodulik77% | $90 → $72 | Maintains | Neutral | Get Alert |
| 04/14/2025 | Buy Now | 26.25% | Needham | Laura Martin73% | $88.5 → $88.5 | Reiterates | Buy → Buy | Get Alert |
| 04/07/2025 | Buy Now | 42.65% | Redburn Atlantic | Hamilton Faber66% | → $100 | Upgrade | Neutral → Buy | Get Alert |
| 04/02/2025 | Buy Now | 64.05% | Citizens Capital Markets | Matthew Condon45% | $115 → $115 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 03/24/2025 | Buy Now | 71.18% | Needham | Laura Martin73% | $120 → $120 | Reiterates | Buy → Buy | Get Alert |
| 03/03/2025 | Buy Now | 64.05% | Citizens Capital Markets | Matthew Condon45% | $115 → $115 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 02/20/2025 | Buy Now | 46.93% | Citigroup | Jason Bazinet72% | $70 → $103 | Maintains | Neutral | Get Alert |
| 02/20/2025 | Buy Now | 42.65% | Jefferies | James Heaney66% | $55 → $100 | Upgrade | Underperform → Hold | Get Alert |
| 02/14/2025 | Buy Now | 28.39% | UBS | John Hodulik77% | $73 → $90 | Maintains | Neutral | Get Alert |
| 02/14/2025 | Buy Now | 85.45% | Benchmark | Daniel Kurnos78% | $100 → $130 | Maintains | Buy | Get Alert |
| 02/14/2025 | Buy Now | 64.05% | JMP Securities | Matthew Condon45% | $95 → $115 | Maintains | Market Outperform | Get Alert |
| 02/14/2025 | Buy Now | 64.05% | JP Morgan | Cory Carpenter46% | $92 → $115 | Maintains | Overweight | Get Alert |
| 02/14/2025 | Buy Now | 71.18% | B of A Securities | Ruplu Bhattacharya55% | $90 → $120 | Maintains | Buy | Get Alert |
| 02/14/2025 | Buy Now | 42.65% | Rosenblatt | Barton Crockett73% | $86 → $100 | Maintains | Neutral | Get Alert |
| 02/14/2025 | Buy Now | 84.02% | Wells Fargo | Steven Cahall66% | $74 → $129 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 02/13/2025 | Buy Now | 22.68% | Rosenblatt | Barton Crockett73% | $86 → $86 | Maintains | Neutral | Get Alert |
| 02/03/2025 | Buy Now | 35.52% | JMP Securities | Matthew Condon45% | $95 → $95 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 01/21/2025 | Buy Now | 35.52% | JMP Securities | Matthew Condon45% | → $95 | Initiates | → Market Outperform | Get Alert |
| 01/07/2025 | Buy Now | 42.65% | Needham | Laura Martin73% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 12/09/2024 | Buy Now | 14.12% | Loop Capital | Alan Gould60% | $70 → $80 | Maintains | Hold | Get Alert |
| 12/06/2024 | Buy Now | 42.65% | Wedbush | Alicia Reese72% | $85 → $100 | Maintains | Outperform | Get Alert |
| 12/04/2024 | Buy Now | 42.65% | Needham | Laura Martin78% | $100 → $100 | Maintains | Buy | Get Alert |
| 11/22/2024 | Buy Now | 4.14% | UBS | John Hodulik77% | → $73 | Initiates | → Neutral | Get Alert |
| 11/18/2024 | Buy Now | 28.39% | Baird | Vikram Kesavabhotla53% | $70 → $90 | Upgrade | Neutral → Outperform | Get Alert |
| 11/01/2024 | Buy Now | -21.54% | Jefferies | James Heaney66% | $60 → $55 | Maintains | Underperform | Get Alert |
| 10/31/2024 | Buy Now | 5.56% | Wells Fargo | Steven Cahall66% | $72 → $74 | Maintains | Equal-Weight | Get Alert |
| 10/31/2024 | Buy Now | -0.14% | Loop Capital | Alan Gould60% | $65 → $70 | Maintains | Hold | Get Alert |
| 10/31/2024 | Buy Now | 6.99% | Piper Sandler | Matt Farrell51% | $60 → $75 | Maintains | Neutral | Get Alert |
| 10/31/2024 | Buy Now | 28.39% | Macquarie | Tim Nollen60% | $90 → $90 | Maintains | Outperform | Get Alert |
| 10/31/2024 | Buy Now | 42.65% | Needham | Laura Martin78% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 10/31/2024 | Buy Now | 22.68% | Rosenblatt | Barton Crockett73% | $61 → $86 | Maintains | Neutral | Get Alert |
| 10/29/2024 | Buy Now | -7.28% | Morgan Stanley | Benjamin Swinburne77% | $60 → $65 | Maintains | Underweight | Get Alert |
| 10/25/2024 | Buy Now | 21.26% | Wedbush | Michael Pachter67% | $75 → $85 | Maintains | Outperform | Get Alert |
| 10/22/2024 | Buy Now | 42.65% | Needham | Laura Martin78% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 10/10/2024 | Buy Now | 31.24% | JP Morgan | Cory Carpenter46% | $90 → $92 | Maintains | Overweight | Get Alert |
| 10/03/2024 | Buy Now | 28.39% | Macquarie | Tim Nollen60% | $72 → $90 | Maintains | Outperform | Get Alert |
| 09/30/2024 | Buy Now | 28.39% | B of A Securities | Ruplu Bhattacharya55% | $75 → $90 | Maintains | Buy | Get Alert |
| 09/30/2024 | Buy Now | 6.99% | Baird | Vikram Kesavabhotla53% | $56 → $75 | Maintains | Neutral | Get Alert |
| 09/25/2024 | Buy Now | 9.84% | Citigroup | Jason Bazinet72% | $60 → $77 | Maintains | Neutral | Get Alert |
| 09/18/2024 | Buy Now | 28.39% | JP Morgan | Cory Carpenter46% | $80 → $90 | Maintains | Overweight | Get Alert |
| 09/18/2024 | Buy Now | 42.65% | Needham | Laura Martin78% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 09/13/2024 | Buy Now | 42.65% | Needham | Laura Martin78% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 09/12/2024 | Buy Now | 49.79% | Benchmark | Daniel Kurnos78% | $105 → $105 | Reiterates | Buy → Buy | Get Alert |
| 09/12/2024 | Buy Now | 32.67% | Wolfe Research | Peter Supino62% | → $93 | Upgrade | Peer Perform → Outperform | Get Alert |
| 09/05/2024 | Buy Now | 2.71% | Wells Fargo | Steven Cahall66% | $50 → $72 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 08/23/2024 | Buy Now | 6.99% | Guggenheim | Michael Morris78% | → $75 | Upgrade | Neutral → Buy | Get Alert |
| 08/02/2024 | Buy Now | -12.98% | Rosenblatt | Barton Crockett73% | $89 → $61 | Maintains | Neutral | Get Alert |
| 08/02/2024 | Buy Now | 2.71% | Macquarie | Tim Nollen60% | $88 → $72 | Maintains | Outperform | Get Alert |
| 08/02/2024 | Buy Now | 6.99% | B of A Securities | Ruplu Bhattacharya55% | $85 → $75 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 49.79% | Benchmark | Daniel Kurnos78% | $105 → $105 | Reiterates | Buy → Buy | Get Alert |
| 08/02/2024 | Buy Now | 6.99% | Wedbush | Michael Pachter67% | $75 → $75 | Reiterates | Outperform → Outperform | Get Alert |
| 08/02/2024 | Buy Now | 14.12% | JP Morgan | Cory Carpenter46% | $90 → $80 | Maintains | Overweight | Get Alert |
| 07/25/2024 | Buy Now | 6.99% | Wedbush | Michael Pachter67% | $75 → $75 | Reiterates | Outperform → Outperform | Get Alert |
| 07/10/2024 | Buy Now | 49.79% | Benchmark | Daniel Kurnos78% | $105 → $105 | Reiterates | Buy → Buy | Get Alert |
| 06/27/2024 | Buy Now | 6.99% | Wedbush | Michael Pachter67% | $75 → $75 | Reiterates | Outperform → Outperform | Get Alert |
| 06/20/2024 | Buy Now | 42.65% | Needham | Laura Martin78% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 05/17/2024 | Buy Now | 42.65% | Needham | Laura Martin78% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 05/02/2024 | Buy Now | -28.67% | Jefferies | James Heaney66% | → $50 | Assumes | Underperform → Underperform | Get Alert |
| 04/30/2024 | Buy Now | -0.14% | Citigroup | Jason Bazinet72% | $75 → $70 | Maintains | Neutral | Get Alert |
| 04/29/2024 | Buy Now | 5.56% | Seaport Global | David Joyce70% | → $74 | Upgrade | Neutral → Buy | Get Alert |
| 04/29/2024 | Buy Now | 14.12% | Susquehanna | Shyam Patil69% | $110 → $80 | Maintains | Positive | Get Alert |
| 04/26/2024 | Buy Now | 42.65% | Needham | Laura Martin78% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 04/26/2024 | Buy Now | -25.82% | Wells Fargo | Steven Cahall66% | $45 → $52 | Maintains | Underweight | Get Alert |
| 04/26/2024 | Buy Now | -7.28% | Piper Sandler | Matt Farrell51% | $81 → $65 | Reiterates | Neutral → Neutral | Get Alert |
| 04/26/2024 | Buy Now | 6.99% | Wedbush | Michael Pachter67% | $80 → $75 | Maintains | Outperform | Get Alert |
| 04/26/2024 | Buy Now | 49.79% | Benchmark | Daniel Kurnos78% | $115 → $105 | Maintains | Buy | Get Alert |
| 04/26/2024 | Buy Now | 26.96% | Rosenblatt | Barton Crockett73% | $89 → $89 | Maintains | Neutral | Get Alert |
| 04/19/2024 | Buy Now | 64.05% | Benchmark | Daniel Kurnos78% | $115 → $115 | Reiterates | Buy → Buy | Get Alert |
| 04/19/2024 | Buy Now | 14.12% | Wedbush | Michael Pachter67% | $120 → $80 | Maintains | Outperform | Get Alert |
| 04/12/2024 | Buy Now | -35.81% | Wells Fargo | Steven Cahall66% | $51 → $45 | Maintains | Underweight | Get Alert |
| 04/05/2024 | Buy Now | -14.41% | Morgan Stanley | Benjamin Swinburne77% | $65 → $60 | Maintains | Underweight | Get Alert |
| 02/27/2024 | Buy Now | -27.25% | Wells Fargo | Steven Cahall66% | $77 → $51 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 02/21/2024 | Buy Now | 42.65% | Needham | Laura Martin78% | $100 → $100 | Reiterates | Buy → Buy | Get Alert |
| 02/16/2024 | Buy Now | 49.79% | Stephens & Co. | Nicholas Zangler46% | $105 → $105 | Reiterates | Overweight → Overweight | Get Alert |
| 02/16/2024 | Buy Now | 71.18% | Wedbush | Michael Pachter67% | $120 → $120 | Reiterates | Outperform → Outperform | Get Alert |
| 02/16/2024 | Buy Now | 56.92% | Susquehanna | Shyam Patil69% | $100 → $110 | Maintains | Positive | Get Alert |
| 02/16/2024 | Buy Now | — | Oppenheimer | Jason Helfstein79% | — | Downgrade | Outperform → Perform | Get Alert |
| 02/09/2024 | Buy Now | 71.18% | Wedbush | Michael Pachter67% | → $120 | Reiterates | Outperform → Outperform | Get Alert |
| 01/19/2024 | Buy Now | — | Seaport Global | David Joyce70% | — | Upgrade | Sell → Neutral | Get Alert |
| 12/18/2023 | Buy Now | 6.99% | Seaport Global | David Joyce70% | → $75 | Downgrade | Neutral → Sell | Get Alert |
| 12/15/2023 | Buy Now | -5.85% | MoffettNathanson | Michael Nathanson59% | $64 → $66 | Downgrade | Neutral → Sell | Get Alert |
| 11/27/2023 | Buy Now | 65.48% | Cannonball Research | Vasily Karasyov47% | → $116 | Upgrade | Neutral → Buy | Get Alert |
FAQ
What is the target price for Roku (ROKU) stock?
The latest price target for Roku (NASDAQ:ROKU) was reported by Needham on May 15, 2025. The analyst firm set a price target for $88.50 expecting ROKU to rise to within 12 months (a possible 26.25% upside). 74 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Roku (ROKU)?
The latest analyst rating for Roku (NASDAQ:ROKU) was provided by Needham, and Roku reiterated their buy rating.
When was the last upgrade for Roku (ROKU)?
The last upgrade for Roku Inc happened on April 7, 2025 when Redburn Atlantic raised their price target to $100. Redburn Atlantic previously had a neutral for Roku Inc.
When was the last downgrade for Roku (ROKU)?
The last downgrade for Roku Inc happened on February 27, 2024 when Wells Fargo changed their price target from $77 to $51 for Roku Inc.
When is the next analyst rating going to be posted or updated for Roku (ROKU)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Roku, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Roku was filed on May 15, 2025 so you should expect the next rating to be made available sometime around May 15, 2026.
Is the Analyst Rating Roku (ROKU) correct?
While ratings are subjective and will change, the latest Roku (ROKU) rating was a reiterated with a price target of $88.50 to $88.50. The current price Roku (ROKU) is trading at is $70.10, which is out of the analyst’s predicted range.
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