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$99.77
-0.24-0.24%
At close: Nov 14, 4:00 PM EST
$100.26
0.490.49%
After Hours: Nov 14, 7:09 PM EST
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Roku Analyst Ratings and Price Targets | NASDAQ:ROKU | Benzinga
Roku Inc has a consensus price target of $104.77 based on the ratings of 26 analysts. The high is $145 issued by JMP Securities on October 2, 2025. The low is $65 issued by Morgan Stanley on October 29, 2024. The 3 most-recent analyst ratings were released by UBS, Piper Sandler, and Wells Fargo on November 3, 2025, November 3, 2025, and October 31, 2025, respectively. With an average price target of $118 between UBS, Piper Sandler, and Wells Fargo, there's an implied 17.69% upside for Roku Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
UBS
Piper Sandler
Wells Fargo
JP Morgan
Evercore ISI Group
1calculated from analyst ratings
Analyst Ratings for Roku
Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
11/03/2025 | 2.73% | UBS | $95 → $103 | Maintains | Neutral | |||
11/03/2025 | 34.65% | Piper Sandler | $88 → $135 | Upgrade | Neutral → Overweight | |||
10/31/2025 | 15.7% | Wells Fargo | $113 → $116 | Maintains | Overweight | |||
10/31/2025 | 14.7% | JP Morgan | $105 → $115 | Maintains | Overweight | |||
10/31/2025 | 4.73% | Evercore ISI Group | $100 → $105 | Maintains | In-Line | |||
10/31/2025 | 5.72% | Rosenblatt | $101 → $106 | Maintains | Neutral | |||
10/02/2025 | 44.62% | JMP Securities | $145 → $145 | Reiterates | Market Outperform → Market Outperform | |||
10/01/2025 | 9.71% | Needham | $110 → $110 | Reiterates | Buy → Buy | |||
09/18/2025 | -0.26% | Citigroup | $85 → $100 | Maintains | Neutral | |||
09/08/2025 | 44.62% | JMP Securities | $110 → $145 | Maintains | Market Outperform | |||
09/02/2025 | 9.71% | JMP Securities | $110 → $110 | Reiterates | Market Outperform → Market Outperform | |||
08/25/2025 | 9.71% | JMP Securities | $110 → $110 | Reiterates | Market Outperform → Market Outperform | |||
08/01/2025 | 4.73% | JP Morgan | $100 → $105 | Maintains | Overweight | |||
08/01/2025 | -5.25% | UBS | $72 → $95 | Maintains | Neutral | |||
08/01/2025 | 12.7% | Wells Fargo | $100 → $113 | Maintains | Overweight | |||
08/01/2025 | 4.73% | Guggenheim | $100 → $105 | Maintains | Buy | |||
08/01/2025 | 9.71% | Wedbush | $100 → $110 | Maintains | Outperform | |||
08/01/2025 | 9.71% | Susquehanna | $85 → $110 | Maintains | Positive | |||
08/01/2025 | 15.7% | Keybanc | $115 → $116 | Maintains | Overweight | |||
08/01/2025 | 0.74% | Rosenblatt | $75 → $101 | Maintains | Neutral | |||
08/01/2025 | 9.71% | Needham | $100 → $110 | Maintains | Buy | |||
07/24/2025 | -0.26% | Needham | $100 → $100 | Reiterates | Buy → Buy | |||
07/21/2025 | 9.71% | JMP Securities | $95 → $110 | Maintains | Market Outperform | |||
07/18/2025 | -0.26% | JP Morgan | $85 → $100 | Maintains | Overweight | |||
07/10/2025 | -16.22% | Piper Sandler | $65 → $84 | Maintains | Neutral | |||
07/10/2025 | 14.7% | Keybanc | → $115 | Upgrade | Sector Weight → Overweight | |||
07/09/2025 | -0.26% | Needham | $88.5 → $100 | Maintains | Buy | |||
07/03/2025 | 9.71% | B of A Securities | $100 → $110 | Maintains | Buy | |||
06/18/2025 | -16.22% | Citigroup | $68 → $84 | Maintains | Neutral | |||
06/17/2025 | -0.26% | B of A Securities | $85 → $100 | Maintains | Buy | |||
06/17/2025 | -5.25% | JMP Securities | $95 → $95 | Reiterates | Market Outperform → Market Outperform | |||
06/17/2025 | -0.26% | Loop Capital | $80 → $100 | Upgrade | Hold → Buy | |||
06/17/2025 | -11.73% | Needham | $88.5 → $88.5 | Reiterates | Buy → Buy | |||
06/03/2025 | -15.22% | JP Morgan | $75 → $85 | Maintains | Overweight | |||
06/02/2025 | -5.25% | JMP Securities | $95 → $95 | Reiterates | Market Outperform → Market Outperform | |||
05/15/2025 | -11.73% | Needham | $88.5 → $88.5 | Reiterates | Buy → Buy | |||
05/12/2025 | -11.73% | Needham | $88.5 → $88.5 | Reiterates | Buy → Buy | |||
05/06/2025 | -32.18% | Citigroup | $81 → $68 | Maintains | Neutral | |||
05/02/2025 | -20.21% | Loop Capital | $90 → $80 | Maintains | Hold | |||
05/02/2025 | -0.26% | Wells Fargo | $93 → $100 | Maintains | Overweight | |||
05/02/2025 | -0.26% | Guggenheim | $100 → $100 | Reiterates | Buy → Buy | |||
05/02/2025 | -0.26% | Wedbush | $100 → $100 | Reiterates | Outperform → Outperform | |||
05/02/2025 | 29.66% | Benchmark | $130 → $130 | Reiterates | Buy → Buy | |||
05/02/2025 | -5.25% | JMP Securities | $95 → $95 | Reiterates | Market Outperform → Market Outperform | |||
05/02/2025 | -20.21% | Evercore ISI Group | $105 → $80 | Maintains | In-Line | |||
05/02/2025 | -25.2% | Rosenblatt | $100 → $75 | Maintains | Neutral | |||
05/02/2025 | -11.73% | Needham | $88.5 → $88.5 | Reiterates | Buy → Buy | |||
04/28/2025 | -7.24% | Wells Fargo | $129 → $93 | Maintains | Overweight | |||
04/28/2025 | -0.26% | Wedbush | $125 → $100 | Maintains | Outperform | |||
04/24/2025 | -11.73% | Needham | $88.5 → $88.5 | Reiterates | Buy → Buy | |||
04/24/2025 | -5.25% | JMP Securities | $95 → $95 | Reiterates | Market Outperform → Market Outperform | |||
04/22/2025 | -25.2% | JP Morgan | $115 → $75 | Maintains | Overweight | |||
04/21/2025 | 29.66% | Benchmark | $130 → $130 | Reiterates | Buy → Buy | |||
04/15/2025 | -28.19% | UBS | $90 → $72 | Maintains | Neutral | |||
04/14/2025 | -11.73% | Needham | $88.5 → $88.5 | Reiterates | Buy → Buy | |||
04/07/2025 | -0.26% | Redburn Atlantic | → $100 | Upgrade | Neutral → Buy | |||
04/02/2025 | 14.7% | Citizens Capital Markets | $115 → $115 | Reiterates | Market Outperform → Market Outperform | |||
03/24/2025 | 19.69% | Needham | $120 → $120 | Reiterates | Buy → Buy | |||
03/03/2025 | 14.7% | Citizens Capital Markets | $115 → $115 | Reiterates | Market Outperform → Market Outperform | |||
02/20/2025 | 2.73% | Citigroup | $70 → $103 | Maintains | Neutral | |||
02/20/2025 | -0.26% | Jefferies | $55 → $100 | Upgrade | Underperform → Hold | |||
02/14/2025 | -10.24% | UBS | $73 → $90 | Maintains | Neutral | |||
02/14/2025 | 29.66% | Benchmark | $100 → $130 | Maintains | Buy | |||
02/14/2025 | 14.7% | JMP Securities | $95 → $115 | Maintains | Market Outperform | |||
02/14/2025 | 14.7% | JP Morgan | $92 → $115 | Maintains | Overweight | |||
02/14/2025 | 19.69% | B of A Securities | $90 → $120 | Maintains | Buy | |||
02/14/2025 | -0.26% | Rosenblatt | $86 → $100 | Maintains | Neutral | |||
02/14/2025 | 28.66% | Wells Fargo | $74 → $129 | Upgrade | Equal-Weight → Overweight | |||
02/13/2025 | -14.22% | Rosenblatt | $86 → $86 | Maintains | Neutral | |||
02/03/2025 | -5.25% | JMP Securities | $95 → $95 | Reiterates | Market Outperform → Market Outperform | |||
01/21/2025 | -5.25% | JMP Securities | → $95 | Initiates | → Market Outperform | |||
01/07/2025 | -0.26% | Needham | $100 → $100 | Reiterates | Buy → Buy | |||
12/09/2024 | -20.21% | Loop Capital | $70 → $80 | Maintains | Hold | |||
12/06/2024 | -0.26% | Wedbush | $85 → $100 | Maintains | Outperform | |||
12/04/2024 | -0.26% | Needham | $100 → $100 | Maintains | Buy | |||
11/22/2024 | -27.19% | UBS | → $73 | Initiates | → Neutral | |||
11/18/2024 | -10.24% | Baird | $70 → $90 | Upgrade | Neutral → Outperform | |||
11/01/2024 | -45.14% | Jefferies | $60 → $55 | Maintains | Underperform | |||
10/31/2024 | -0.26% | Benchmark | $105 → $100 | Maintains | Buy | |||
10/31/2024 | -26.19% | Wells Fargo | $72 → $74 | Maintains | Equal-Weight | |||
10/31/2024 | -30.18% | Loop Capital | $65 → $70 | Maintains | Hold | |||
10/31/2024 | -25.2% | Piper Sandler | $60 → $75 | Maintains | Neutral | |||
10/31/2024 | -10.24% | Macquarie | $90 → $90 | Maintains | Outperform | |||
10/31/2024 | -0.26% | Needham | $100 → $100 | Reiterates | Buy → Buy | |||
10/31/2024 | -14.22% | Rosenblatt | $61 → $86 | Maintains | Neutral | |||
10/29/2024 | -35.17% | Morgan Stanley | $60 → $65 | Maintains | Underweight | |||
10/25/2024 | -15.22% | Wedbush | $75 → $85 | Maintains | Outperform | |||
10/22/2024 | -0.26% | Needham | $100 → $100 | Reiterates | Buy → Buy | |||
10/10/2024 | -8.24% | JP Morgan | $90 → $92 | Maintains | Overweight | |||
10/03/2024 | -10.24% | Macquarie | $72 → $90 | Maintains | Outperform | |||
09/30/2024 | -10.24% | B of A Securities | $75 → $90 | Maintains | Buy | |||
09/30/2024 | -25.2% | Baird | $56 → $75 | Maintains | Neutral | |||
09/25/2024 | -23.2% | Citigroup | $60 → $77 | Maintains | Neutral | |||
09/18/2024 | -10.24% | JP Morgan | $80 → $90 | Maintains | Overweight | |||
09/18/2024 | -0.26% | Needham | $100 → $100 | Reiterates | Buy → Buy | |||
09/13/2024 | -0.26% | Needham | $100 → $100 | Reiterates | Buy → Buy | |||
09/12/2024 | 4.73% | Benchmark | $105 → $105 | Reiterates | Buy → Buy | |||
09/12/2024 | -7.24% | Wolfe Research | → $93 | Upgrade | Peer Perform → Outperform | |||
09/05/2024 | -28.19% | Wells Fargo | $50 → $72 | Upgrade | Underweight → Equal-Weight | |||
08/23/2024 | -25.2% | Guggenheim | → $75 | Upgrade | Neutral → Buy |
FAQ
What is the target price for Roku (ROKU) stock?
The latest price target for Roku (NASDAQ:ROKU) was reported by UBS on November 3, 2025. The analyst firm set a price target for $103.00 expecting ROKU to rise to within 12 months (a possible 2.73% upside). 77 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Roku (ROKU)?
The latest analyst rating for Roku (NASDAQ:ROKU) was provided by UBS, and Roku maintained their neutral rating.
When was the last upgrade for Roku (ROKU)?
The last upgrade for Roku Inc happened on November 3, 2025 when Piper Sandler raised their price target to $135. Piper Sandler previously had a neutral for Roku Inc.
When was the last downgrade for Roku (ROKU)?
There is no last downgrade for Roku.
When is the next analyst rating going to be posted or updated for Roku (ROKU)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Roku, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Roku was filed on November 3, 2025 so you should expect the next rating to be made available sometime around November 3, 2026.
Is the Analyst Rating Roku (ROKU) correct?
While ratings are subjective and will change, the latest Roku (ROKU) rating was a maintained with a price target of $95.00 to $103.00. The current price Roku (ROKU) is trading at is $100.26, which is within the analyst’s predicted range.
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