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Harley-Davidson Analyst Ratings and Price Targets | NYSE:HOG | Benzinga
Harley-Davidson Inc has a consensus price target of $34.8 based on the ratings of 10 analysts. The high is $45 issued by BMO Capital on April 26, 2024. The low is $28 issued by Baird on May 14, 2025. The 3 most-recent analyst ratings were released by Baird, DA Davidson, and Baird on May 14, 2025, April 9, 2025, and April 4, 2025, respectively. With an average price target of $28.33 between Baird, DA Davidson, and Baird, there's an implied 16.69% upside for Harley-Davidson Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Baird
DA Davidson
Citigroup
UBS
Morgan Stanley
1calculated from analyst ratings
Analyst Ratings for Harley-Davidson
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 05/14/2025 | Buy Now | 15.32% | Baird | Craig Kennison57% | $26 → $28 | Maintains | Neutral | Get Alert |
| 04/09/2025 | Buy Now | 27.68% | DA Davidson | Brandon Rolle35% | → $31 | Assumes | → Buy | Get Alert |
| 04/04/2025 | Buy Now | 7.08% | Baird | Craig Kennison57% | $32 → $26 | Maintains | Neutral | Get Alert |
| 04/02/2025 | Buy Now | 15.32% | Citigroup | James Hardiman62% | $29 → $28 | Maintains | Neutral | Get Alert |
| 02/20/2025 | Buy Now | 15.32% | UBS | Robin Farley79% | $35 → $28 | Maintains | Neutral | Get Alert |
| 02/06/2025 | Buy Now | 27.68% | Morgan Stanley | Adam Jonas63% | $33 → $31 | Maintains | Equal-Weight | Get Alert |
| 02/06/2025 | Buy Now | 19.44% | Citigroup | James Hardiman62% | $31 → $29 | Maintains | Neutral | Get Alert |
| 02/04/2025 | Buy Now | 27.68% | DA Davidson | Brandon Rolle35% | $39 → $31 | Maintains | Buy | Get Alert |
| 01/30/2025 | Buy Now | 44.15% | B of A Securities | Robert Ohmes76% | $40 → $35 | Maintains | Buy | Get Alert |
| 01/23/2025 | Buy Now | 27.68% | Citigroup | James Hardiman62% | $34 → $31 | Maintains | Neutral | Get Alert |
| 01/21/2025 | Buy Now | 35.91% | Morgan Stanley | Adam Jonas63% | $40 → $33 | Downgrade | Overweight → Equal-Weight | Get Alert |
| 11/07/2024 | Buy Now | 44.15% | UBS | Robin Farley79% | $40 → $35 | Maintains | Neutral | Get Alert |
| 10/25/2024 | Buy Now | 40.03% | Citigroup | James Hardiman62% | $39 → $34 | Maintains | Neutral | Get Alert |
| 10/15/2024 | Buy Now | 85.34% | B of A Securities | Robert Ohmes76% | $50 → $45 | Maintains | Buy | Get Alert |
| 10/02/2024 | Buy Now | 64.74% | Baird | Craig Kennison57% | $44 → $40 | Downgrade | Outperform → Neutral | Get Alert |
| 09/19/2024 | Buy Now | 60.63% | Citigroup | James Hardiman62% | $37 → $39 | Maintains | Neutral | Get Alert |
| 08/23/2024 | Buy Now | 64.74% | UBS | Robin Farley79% | $39 → $40 | Maintains | Neutral | Get Alert |
| 07/26/2024 | Buy Now | 81.22% | Baird | Craig Kennison57% | $40 → $44 | Maintains | Outperform | Get Alert |
| 07/02/2024 | Buy Now | 64.74% | Baird | Craig Kennison57% | $40 → $40 | Maintains | Outperform | Get Alert |
| 06/12/2024 | Buy Now | 40.03% | Citigroup | James Hardiman62% | $36 → $34 | Maintains | Neutral | Get Alert |
| 04/26/2024 | Buy Now | 85.34% | BMO Capital | Gerrick Johnson59% | $50 → $45 | Maintains | Outperform | Get Alert |
| 04/26/2024 | Buy Now | 110.05% | Morgan Stanley | Adam Jonas63% | $50 → $51 | Maintains | Overweight | Get Alert |
| 04/23/2024 | Buy Now | 105.93% | Morgan Stanley | Adam Jonas63% | → $50 | Assumes | → Overweight | Get Alert |
| 04/11/2024 | Buy Now | 101.81% | DA Davidson | Brandon Rolle35% | $42 → $49 | Maintains | Buy | Get Alert |
| 04/03/2024 | Buy Now | 105.93% | BMO Capital | Gerrick Johnson59% | $45 → $50 | Maintains | Outperform | Get Alert |
| 03/14/2024 | Buy Now | 126.52% | B of A Securities | Robert Ohmes76% | $50 → $55 | Maintains | Buy | Get Alert |
| 03/05/2024 | Buy Now | 72.98% | DA Davidson | Brandon Rolle35% | → $42 | Reiterates | Buy → Buy | Get Alert |
| 02/27/2024 | Buy Now | 52.39% | Citigroup | James Hardiman62% | $36 → $37 | Maintains | Neutral | Get Alert |
| 02/16/2024 | Buy Now | 60.63% | UBS | Robin Farley79% | $29 → $39 | Maintains | Neutral | Get Alert |
| 02/09/2024 | Buy Now | 64.74% | Baird | Craig Kennison57% | $38 → $40 | Maintains | Outperform | Get Alert |
| 12/18/2023 | Buy Now | 48.27% | Citigroup | James Hardiman62% | $33 → $36 | Maintains | Neutral | Get Alert |
| 10/27/2023 | Buy Now | 85.34% | BMO Capital | Gerrick Johnson59% | $55 → $45 | Maintains | Outperform | Get Alert |
| 10/10/2023 | Buy Now | 35.91% | Citigroup | James Hardiman62% | $35 → $33 | Maintains | Neutral | Get Alert |
| 09/08/2023 | Buy Now | 52.39% | Citigroup | James Hardiman62% | $40 → $37 | Maintains | Neutral | Get Alert |
| 07/31/2023 | Buy Now | 126.52% | BMO Capital | Gerrick Johnson59% | $57 → $55 | Maintains | Outperform | Get Alert |
| 07/28/2023 | Buy Now | 105.93% | Baird | Craig Kennison57% | $46 → $50 | Maintains | Outperform | Get Alert |
| 07/21/2023 | Buy Now | 93.57% | DA Davidson | Brandon Rolle35% | $38 → $47 | Upgrade | Neutral → Buy | Get Alert |
| 07/13/2023 | Buy Now | 64.74% | UBS | Robin Farley79% | $49 → $40 | Maintains | Neutral | Get Alert |
| 06/12/2023 | Buy Now | 48.27% | Citigroup | James Hardiman62% | $37 → $36 | Maintains | Neutral | Get Alert |
| 05/12/2023 | Buy Now | 52.39% | Citigroup | James Hardiman62% | $39 → $37 | Maintains | Neutral | Get Alert |
| 05/05/2023 | Buy Now | 56.51% | DA Davidson | Brandon Rolle35% | $42 → $38 | Maintains | Neutral | Get Alert |
| 04/14/2023 | Buy Now | 68.86% | Citigroup | James Hardiman62% | $52 → $41 | Maintains | Neutral | Get Alert |
| 04/13/2023 | Buy Now | 126.52% | B of A Securities | Robert Ohmes76% | $65 → $55 | Maintains | Buy | Get Alert |
| 03/29/2023 | Buy Now | 105.93% | Baird | Craig Kennison57% | $56 → $50 | Maintains | Outperform | Get Alert |
| 03/21/2023 | Buy Now | 105.93% | Morgan Stanley | Adam Jonas63% | → $50 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 03/15/2023 | Buy Now | 60.63% | Jefferies | Anna Glaessgen40% | → $39 | Upgrade | Underperform → Hold | Get Alert |
| 03/01/2023 | Buy Now | 105.93% | Morgan Stanley | Adam Jonas63% | $48 → $50 | Maintains | Equal-Weight | Get Alert |
| 02/07/2023 | Buy Now | 97.69% | Morgan Stanley | Adam Jonas63% | $43 → $48 | Maintains | Equal-Weight | Get Alert |
| 02/06/2023 | Buy Now | 93.57% | DA Davidson | Brandon Rolle35% | $44 → $47 | Maintains | Neutral | Get Alert |
| 02/06/2023 | Buy Now | 114.17% | Citigroup | James Hardiman62% | $48 → $52 | Maintains | Neutral | Get Alert |
| 12/22/2022 | Buy Now | 81.22% | DA Davidson | Brandon Rolle35% | $42 → $44 | Maintains | Neutral | Get Alert |
| 11/15/2022 | Buy Now | 60.63% | Jefferies | Anna Glaessgen40% | → $39 | Initiates | → Underperform | Get Alert |
| 11/07/2022 | Buy Now | 77.1% | Morgan Stanley | Michael Cyprys68% | $40 → $43 | Maintains | Equal-Weight | Get Alert |
| 10/27/2022 | Buy Now | 72.98% | Citigroup | James Hardiman62% | $40 → $42 | Maintains | Neutral | Get Alert |
| 10/24/2022 | Buy Now | 64.74% | Citigroup | James Hardiman62% | → $40 | Initiates | → Neutral | Get Alert |
| 10/14/2022 | Buy Now | 52.39% | DA Davidson | Brandon Rolle35% | $36 → $37 | Maintains | Neutral | Get Alert |
| 10/05/2022 | Buy Now | 85.34% | Baird | Craig Kennison57% | $55 → $45 | Maintains | Outperform | Get Alert |
| 07/14/2022 | Buy Now | 64.74% | Morgan Stanley | Billy Kovanis62% | $44 → $40 | Maintains | Equal-Weight | Get Alert |
| 07/01/2022 | Buy Now | 44.15% | DA Davidson | Brandon Rolle35% | → $35 | Initiates | → Neutral | Get Alert |
FAQ
What is the target price for Harley-Davidson (HOG) stock?
The latest price target for Harley-Davidson (NYSE:HOG) was reported by Baird on May 14, 2025. The analyst firm set a price target for $28.00 expecting HOG to rise to within 12 months (a possible 15.32% upside). 20 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Harley-Davidson (HOG)?
The latest analyst rating for Harley-Davidson (NYSE:HOG) was provided by Baird, and Harley-Davidson maintained their neutral rating.
When was the last upgrade for Harley-Davidson (HOG)?
The last upgrade for Harley-Davidson Inc happened on July 21, 2023 when DA Davidson raised their price target to $47. DA Davidson previously had a neutral for Harley-Davidson Inc.
When was the last downgrade for Harley-Davidson (HOG)?
The last downgrade for Harley-Davidson Inc happened on January 21, 2025 when Morgan Stanley changed their price target from $40 to $33 for Harley-Davidson Inc.
When is the next analyst rating going to be posted or updated for Harley-Davidson (HOG)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Harley-Davidson, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Harley-Davidson was filed on May 14, 2025 so you should expect the next rating to be made available sometime around May 14, 2026.
Is the Analyst Rating Harley-Davidson (HOG) correct?
While ratings are subjective and will change, the latest Harley-Davidson (HOG) rating was a maintained with a price target of $26.00 to $28.00. The current price Harley-Davidson (HOG) is trading at is $24.28, which is out of the analyst’s predicted range.
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