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Discover Financial servs Analyst Ratings and Price Targets | NYSE:DFS | Benzinga
Discover Financial Services has a consensus price target of $157.91 based on the ratings of 26 analysts. The high is $239 issued by UBS on January 13, 2025. The low is $98 issued by Stephens & Co. on December 14, 2023. The 3 most-recent analyst ratings were released by Truist Securities, TD Securities, and JP Morgan on April 25, 2025, April 24, 2025, and April 8, 2025, respectively. With an average price target of $180.67 between Truist Securities, TD Securities, and JP Morgan, there's an implied -5.07% downside for Discover Financial Services from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Truist Securities
TD Securities
JP Morgan
RBC Capital
Barclays
1calculated from analyst ratings
Analyst Ratings for Discover Financial servs
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 04/25/2025 | Buy Now | 20.33% | Truist Securities | Brian Foran44% | $219 → $229 | Maintains | Buy | Get Alert |
| 04/24/2025 | Buy Now | -3.32% | TD Securities | Moshe Orenbuch67% | $188 → $184 | Maintains | Buy | Get Alert |
| 04/08/2025 | Buy Now | -32.22% | JP Morgan | Richard Shane67% | $169 → $129 | Maintains | Neutral | Get Alert |
| 03/21/2025 | Buy Now | 15.08% | Truist Securities | Brian Foran44% | $262 → $219 | Maintains | Buy | Get Alert |
| 01/27/2025 | Buy Now | 37.67% | Truist Securities | Brian Foran44% | $233 → $262 | Maintains | Buy | Get Alert |
| 01/24/2025 | Buy Now | 10.35% | RBC Capital | Karl Shepard38% | $193 → $210 | Maintains | Sector Perform | Get Alert |
| 01/24/2025 | Buy Now | -11.2% | JP Morgan | Richard Shane67% | $146 → $169 | Maintains | Neutral | Get Alert |
| 01/24/2025 | Buy Now | 9.82% | Barclays | Terry Ma58% | $186 → $209 | Maintains | Overweight | Get Alert |
| 01/24/2025 | Buy Now | 12.45% | Wells Fargo | Donald Fandetti71% | $185 → $214 | Maintains | Equal-Weight | Get Alert |
| 01/14/2025 | Buy Now | -23.28% | JP Morgan | Richard Shane67% | $150 → $146 | Maintains | Neutral | Get Alert |
| 01/13/2025 | Buy Now | 25.58% | UBS | Erika Najarian60% | $150 → $239 | Upgrade | Neutral → Buy | Get Alert |
| 01/07/2025 | Buy Now | 22.43% | Truist Securities | Brian Foran44% | → $233 | Initiates | → Buy | Get Alert |
| 01/06/2025 | Buy Now | -2.26% | Barclays | Terry Ma58% | $137 → $186 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 01/03/2025 | Buy Now | -2.79% | Wells Fargo | Donald Fandetti71% | $160 → $185 | Maintains | Equal-Weight | Get Alert |
| 12/09/2024 | Buy Now | -21.18% | JP Morgan | Richard Shane67% | $135 → $150 | Maintains | Neutral | Get Alert |
| 12/09/2024 | Buy Now | 21.91% | Keefe, Bruyette & Woods | Sanjay Sakhrani53% | $170 → $232 | Maintains | Outperform | Get Alert |
| 10/30/2024 | Buy Now | -14.35% | Evercore ISI Group | John Pancari58% | $156 → $163 | Maintains | In-Line | Get Alert |
| 10/18/2024 | Buy Now | -15.93% | Wells Fargo | Donald Fandetti71% | $152 → $160 | Maintains | Equal-Weight | Get Alert |
| 10/18/2024 | Buy Now | -15.4% | RBC Capital | Jon Arfstrom77% | $148 → $161 | Maintains | Sector Perform | Get Alert |
| 10/07/2024 | Buy Now | -18.03% | Evercore ISI Group | John Pancari58% | $140 → $156 | Maintains | In-Line | Get Alert |
| 07/19/2024 | Buy Now | -28.01% | Barclays | Mark Devries69% | $135 → $137 | Maintains | Equal-Weight | Get Alert |
| 07/19/2024 | Buy Now | -29.06% | JP Morgan | Richard Shane67% | $132 → $135 | Maintains | Neutral | Get Alert |
| 07/19/2024 | Buy Now | -22.23% | RBC Capital | Jon Arfstrom77% | $140 → $148 | Maintains | Sector Perform | Get Alert |
| 07/19/2024 | Buy Now | -37.47% | BMO Capital | James Fotheringham76% | $115 → $119 | Maintains | Market Perform | Get Alert |
| 07/09/2024 | Buy Now | -21.18% | Jefferies | John Hecht55% | $145 → $150 | Maintains | Buy | Get Alert |
| 07/09/2024 | Buy Now | -29.06% | Barclays | Terry Ma58% | $123 → $135 | Maintains | Equal-Weight | Get Alert |
| 07/08/2024 | Buy Now | -30.64% | JP Morgan | Richard Shane67% | $120 → $132 | Maintains | Neutral | Get Alert |
| 07/08/2024 | Buy Now | -15.93% | Keefe, Bruyette & Woods | Sanjay Sakhrani53% | $145 → $160 | Maintains | Outperform | Get Alert |
| 06/07/2024 | Buy Now | — | BTIG | Vincent Caintic51% | — | Initiates | → Neutral | Get Alert |
| 04/19/2024 | Buy Now | -35.37% | Barclays | Terry Ma58% | $120 → $123 | Maintains | Equal-Weight | Get Alert |
| 04/19/2024 | Buy Now | -23.81% | Jefferies | John Hecht55% | $137 → $145 | Maintains | Buy | Get Alert |
| 04/10/2024 | Buy Now | -29.06% | Wells Fargo | Donald Fandetti71% | $105 → $135 | Maintains | Equal-Weight | Get Alert |
| 04/09/2024 | Buy Now | -36.94% | Barclays | Terry Ma58% | $112 → $120 | Maintains | Equal-Weight | Get Alert |
| 04/03/2024 | Buy Now | -36.94% | JP Morgan | Richard Shane67% | $110 → $120 | Maintains | Neutral | Get Alert |
| 03/21/2024 | Buy Now | -24.33% | HSBC | Saul Martinez69% | $107 → $144 | Maintains | Hold | Get Alert |
| 03/15/2024 | Buy Now | — | Seaport Global | Bill Ryan24% | — | Downgrade | Buy → Neutral | Get Alert |
| 02/23/2024 | Buy Now | -23.81% | Piper Sandler | Kevin Barker74% | $127 → $145 | Maintains | Overweight | Get Alert |
| 02/23/2024 | Buy Now | -11.72% | Citigroup | Arren Cyganovich75% | $127 → $168 | Maintains | Buy | Get Alert |
| 02/22/2024 | Buy Now | -26.44% | Evercore ISI Group | John Pancari58% | $117 → $140 | Maintains | In-Line | Get Alert |
| 02/21/2024 | Buy Now | -26.44% | RBC Capital | Jon Arfstrom77% | $117 → $140 | Downgrade | Outperform → Sector Perform | Get Alert |
| 02/21/2024 | Buy Now | — | Wolfe Research | Bill Carcache80% | — | Downgrade | Outperform → Peer Perform | Get Alert |
| 02/08/2024 | Buy Now | -30.11% | Morgan Stanley | Betsy Graseck61% | $105 → $133 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 01/22/2024 | Buy Now | -45.35% | BMO Capital | James Fotheringham76% | $116 → $104 | Maintains | Market Perform | Get Alert |
| 01/19/2024 | Buy Now | -38.52% | RBC Capital | Jon Arfstrom77% | $130 → $117 | Maintains | Outperform | Get Alert |
| 01/19/2024 | Buy Now | -41.67% | Deutsche Bank | Meng Jiao59% | $140 → $111 | Maintains | Hold | Get Alert |
| 01/19/2024 | Buy Now | -36.42% | Goldman Sachs | Ryan Nash66% | $139 → $121 | Maintains | Buy | Get Alert |
| 01/19/2024 | Buy Now | -41.15% | Barclays | Mark Devries69% | $124 → $112 | Maintains | Equal-Weight | Get Alert |
| 01/19/2024 | Buy Now | -43.78% | HSBC | Saul Martinez69% | $121 → $107 | Downgrade | Buy → Hold | Get Alert |
| 01/10/2024 | Buy Now | -26.44% | Deutsche Bank | Meng Jiao59% | → $140 | Initiates | → Hold | Get Alert |
| 01/03/2024 | Buy Now | -32.22% | Piper Sandler | Kevin Barker74% | $104 → $129 | Upgrade | Neutral → Overweight | Get Alert |
| 12/20/2023 | Buy Now | -30.11% | Citigroup | Arren Cyganovich75% | $93 → $133 | Upgrade | Neutral → Buy | Get Alert |
| 12/18/2023 | Buy Now | -42.2% | Goldman Sachs | Ryan Nash66% | $98 → $110 | Maintains | Buy | Get Alert |
| 12/14/2023 | Buy Now | -48.51% | Stephens & Co. | Vincent Caintic51% | $98 → $98 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 12/06/2023 | Buy Now | -39.05% | B of A Securities | Mihir Bhatia58% | $94 → $116 | Upgrade | Neutral → Buy | Get Alert |
| 11/16/2023 | Buy Now | -50.61% | Morgan Stanley | Betsy Graseck61% | $95 → $94 | Maintains | Equal-Weight | Get Alert |
| 11/01/2023 | Buy Now | -47.45% | TD Cowen | Moshe Orenbuch67% | → $100 | Initiates | → Outperform | Get Alert |
| 10/20/2023 | Buy Now | -49.56% | Piper Sandler | Kevin Barker74% | $100 → $96 | Maintains | Neutral | Get Alert |
| 10/20/2023 | Buy Now | -51.13% | Citigroup | Arren Cyganovich75% | $94 → $93 | Maintains | Neutral | Get Alert |
| 10/20/2023 | Buy Now | -43.25% | RBC Capital | Jon Arfstrom77% | $115 → $108 | Maintains | Outperform | Get Alert |
| 10/20/2023 | Buy Now | -48.51% | Stephens & Co. | Vincent Caintic51% | $116 → $98 | Maintains | Equal-Weight | Get Alert |
| 10/20/2023 | Buy Now | -47.98% | BMO Capital | James Fotheringham76% | $100 → $99 | Maintains | Market Perform | Get Alert |
| 10/20/2023 | Buy Now | -50.08% | Morgan Stanley | Betsy Graseck61% | $100 → $95 | Maintains | Equal-Weight | Get Alert |
| 10/17/2023 | Buy Now | -47.98% | JP Morgan | Richard Shane67% | $112 → $99 | Maintains | Neutral | Get Alert |
| 10/13/2023 | Buy Now | -45.35% | HSBC | Saul Martinez69% | → $104 | Initiates | → Buy | Get Alert |
| 10/06/2023 | Buy Now | -50.61% | Citigroup | Arren Cyganovich75% | $108 → $94 | Maintains | Neutral | Get Alert |
| 09/29/2023 | Buy Now | -47.45% | Piper Sandler | Kevin Barker74% | $104 → $100 | Maintains | Neutral | Get Alert |
| 08/24/2023 | Buy Now | -45.35% | Wolfe Research | Bill Carcache80% | → $104 | Upgrade | Peer Perform → Outperform | Get Alert |
| 08/21/2023 | Buy Now | -42.73% | Goldman Sachs | Ryan Nash66% | $128 → $109 | Maintains | Buy | Get Alert |
| 08/18/2023 | Buy Now | -47.45% | Morgan Stanley | Betsy Graseck61% | $107 → $100 | Maintains | Equal-Weight | Get Alert |
| 08/15/2023 | Buy Now | -39.05% | Stephens & Co. | Vincent Caintic51% | → $116 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 07/21/2023 | Buy Now | -31.69% | RBC Capital | Jon Arfstrom77% | $142 → $130 | Maintains | Outperform | Get Alert |
| 07/21/2023 | Buy Now | -43.78% | Morgan Stanley | Betsy Graseck61% | $117 → $107 | Maintains | Equal-Weight | Get Alert |
| 07/21/2023 | Buy Now | -47.98% | BMO Capital | James Fotheringham76% | $103 → $99 | Maintains | Market Perform | Get Alert |
| 07/21/2023 | Buy Now | -43.25% | Citigroup | Arren Cyganovich75% | $119 → $108 | Maintains | Neutral | Get Alert |
| 07/21/2023 | Buy Now | -41.15% | Piper Sandler | Kevin Barker74% | $130 → $112 | Downgrade | Overweight → Neutral | Get Alert |
| 07/20/2023 | Buy Now | -34.84% | Stephens & Co. | Vincent Caintic51% | → $124 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 07/18/2023 | Buy Now | -34.84% | Stephens & Co. | Vincent Caintic51% | → $124 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 07/13/2023 | Buy Now | -38.52% | Morgan Stanley | Betsy Graseck61% | $112 → $117 | Maintains | Equal-Weight | Get Alert |
| 07/11/2023 | Buy Now | -29.06% | Jefferies | John Hecht55% | $125 → $135 | Maintains | Buy | Get Alert |
| 07/10/2023 | Buy Now | -37.47% | Citigroup | Arren Cyganovich75% | $116 → $119 | Maintains | Neutral | Get Alert |
| 06/16/2023 | Buy Now | -41.15% | Morgan Stanley | Betsy Graseck61% | → $112 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 06/15/2023 | Buy Now | -43.78% | Stephens & Co. | Vincent Caintic51% | → $107 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 06/06/2023 | Buy Now | -40.1% | B of A Securities | Mihir Bhatia58% | $107 → $114 | Maintains | Neutral | Get Alert |
| 06/02/2023 | Buy Now | -39.05% | Citigroup | Arren Cyganovich75% | $115 → $116 | Maintains | Neutral | Get Alert |
| 04/21/2023 | Buy Now | -43.78% | Stephens & Co. | Vincent Caintic51% | $104 → $107 | Maintains | Equal-Weight | Get Alert |
| 04/21/2023 | Buy Now | -34.32% | RBC Capital | Jon Arfstrom77% | → $125 | Reiterates | → Outperform | Get Alert |
| 04/21/2023 | Buy Now | -36.94% | Credit Suisse | Moshe Orenbuch67% | → $120 | Reiterates | → Outperform | Get Alert |
| 04/18/2023 | Buy Now | -39.57% | Citigroup | Arren Cyganovich75% | $118 → $115 | Maintains | Neutral | Get Alert |
| 04/17/2023 | Buy Now | -46.4% | JP Morgan | Richard Shane67% | $111 → $102 | Maintains | Neutral | Get Alert |
| 04/05/2023 | Buy Now | -41.15% | Morgan Stanley | Betsy Graseck61% | $115 → $112 | Maintains | Equal-Weight | Get Alert |
| 03/31/2023 | Buy Now | -45.88% | Wells Fargo | Donald Fandetti71% | $105 → $103 | Maintains | Equal-Weight | Get Alert |
| 03/15/2023 | Buy Now | -43.78% | B of A Securities | Mihir Bhatia58% | → $107 | Upgrade | Underperform → Neutral | Get Alert |
| 03/03/2023 | Buy Now | -30.64% | Goldman Sachs | Ryan Nash66% | $120 → $132 | Maintains | Buy | Get Alert |
| 02/08/2023 | Buy Now | — | Morgan Stanley | Betsy Graseck61% | — | Downgrade | Overweight → Equal-Weight | Get Alert |
| 01/20/2023 | Buy Now | -41.67% | BMO Capital | James Fotheringham76% | $119 → $111 | Maintains | Market Perform | Get Alert |
| 01/20/2023 | Buy Now | -36.94% | Credit Suisse | Moshe Orenbuch67% | $123 → $120 | Maintains | Outperform | Get Alert |
| 01/06/2023 | Buy Now | -36.94% | Barclays | Mark Devries69% | $115 → $120 | Downgrade | Overweight → Equal-Weight | Get Alert |
| 12/15/2022 | Buy Now | -39.57% | Wells Fargo | Donald Fandetti71% | $103 → $115 | Maintains | Equal-Weight | Get Alert |
| 12/13/2022 | Buy Now | — | B of A Securities | Mihir Bhatia58% | — | Downgrade | Buy → Underperform | Get Alert |
| 12/01/2022 | Buy Now | -39.57% | Morgan Stanley | Betsy Graseck61% | $116 → $115 | Maintains | Overweight | Get Alert |
FAQ
What is the target price for Discover Financial servs (DFS) stock?
The latest price target for Discover Financial servs (NYSE:DFS) was reported by Truist Securities on April 25, 2025. The analyst firm set a price target for $229.00 expecting DFS to rise to within 12 months (a possible 20.33% upside). 29 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Discover Financial servs (DFS)?
The latest analyst rating for Discover Financial servs (NYSE:DFS) was provided by Truist Securities, and Discover Financial servs maintained their buy rating.
When was the last upgrade for Discover Financial servs (DFS)?
The last upgrade for Discover Financial Services happened on January 13, 2025 when UBS raised their price target to $239. UBS previously had a neutral for Discover Financial Services.
When was the last downgrade for Discover Financial servs (DFS)?
The last downgrade for Discover Financial Services happened on March 15, 2024 when Seaport Global changed their price target from N/A to N/A for Discover Financial Services.
When is the next analyst rating going to be posted or updated for Discover Financial servs (DFS)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Discover Financial servs, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Discover Financial servs was filed on April 25, 2025 so you should expect the next rating to be made available sometime around April 25, 2026.
Is the Analyst Rating Discover Financial servs (DFS) correct?
While ratings are subjective and will change, the latest Discover Financial servs (DFS) rating was a maintained with a price target of $219.00 to $229.00. The current price Discover Financial servs (DFS) is trading at is $190.31, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
