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$51.29
At close: May 22 EDT
$51.29
0.000.00%
Pre-Market: 4:00 PM EDT
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Bread Finl Hldgs Analyst Ratings and Price Targets | NYSE:BFH | Benzinga
Bread Financial Holdings Inc has a consensus price target of $52.82 based on the ratings of 25 analysts. The high is $88 issued by Keefe, Bruyette & Woods on December 9, 2024. The low is $27 issued by Barclays on January 26, 2024. The 3 most-recent analyst ratings were released by Morgan Stanley, Jefferies, and Goldman Sachs on May 12, 2025, April 24, 2025, and March 18, 2025, respectively. With an average price target of $49 between Morgan Stanley, Jefferies, and Goldman Sachs, there's an implied -4.46% downside for Bread Financial Holdings Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Morgan Stanley
Jefferies
Goldman Sachs
RBC Capital
Barclays
1calculated from analyst ratings
Analyst Ratings for Bread Finl Hldgs
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 05/12/2025 | Buy Now | -23.96% | Morgan Stanley | Betsy Graseck61% | $36 → $39 | Maintains | Underweight | Get Alert |
| 04/28/2025 | Buy Now | — | JMP Securities | David Scharf69% | — | Reiterates | Market Perform → Market Perform | Get Alert |
| 04/24/2025 | Buy Now | -2.52% | Jefferies | John Hecht57% | $45 → $50 | Maintains | Hold | Get Alert |
| 03/18/2025 | Buy Now | 13.08% | Goldman Sachs | Ryan Nash65% | $68 → $58 | Maintains | Sell | Get Alert |
| 02/03/2025 | Buy Now | — | JMP Securities | David Scharf69% | — | Reiterates | Market Perform → Market Perform | Get Alert |
| 01/31/2025 | Buy Now | 32.58% | RBC Capital | Karl Shepard40% | $62 → $68 | Maintains | Sector Perform | Get Alert |
| 01/31/2025 | Buy Now | 3.33% | Barclays | Terry Ma58% | $51 → $53 | Maintains | Underweight | Get Alert |
| 01/21/2025 | Buy Now | 69.62% | Compass Point | David Rochester55% | $75 → $87 | Maintains | Buy | Get Alert |
| 12/09/2024 | Buy Now | 71.57% | Keefe, Bruyette & Woods | Sanjay Sakhrani61% | $67 → $88 | Maintains | Outperform | Get Alert |
| 11/19/2024 | Buy Now | 13.08% | Goldman Sachs | Ryan Nash65% | $52 → $58 | Maintains | Sell | Get Alert |
| 10/30/2024 | Buy Now | 5.28% | Evercore ISI Group | John Pancari63% | $52 → $54 | Maintains | In-Line | Get Alert |
| 10/28/2024 | Buy Now | 9.18% | Seaport Global | Bill Ryan30% | $58 → $56 | Maintains | Buy | Get Alert |
| 10/28/2024 | Buy Now | -2.52% | TD Cowen | Moshe Orenbuch66% | $48 → $50 | Maintains | Hold | Get Alert |
| 10/25/2024 | Buy Now | -33.71% | Barclays | Terry Ma58% | $35 → $34 | Maintains | Underweight | Get Alert |
| 10/08/2024 | Buy Now | -31.76% | Barclays | Terry Ma58% | $37 → $35 | Maintains | Underweight | Get Alert |
| 10/07/2024 | Buy Now | 1.38% | Evercore ISI Group | John Pancari63% | $59 → $52 | Maintains | In-Line | Get Alert |
| 09/25/2024 | Buy Now | 11.13% | B of A Securities | Mihir Bhatia59% | $61 → $57 | Maintains | Buy | Get Alert |
| 08/20/2024 | Buy Now | 15.03% | JP Morgan | Reginald Smith56% | $48 → $59 | Maintains | Neutral | Get Alert |
| 08/19/2024 | Buy Now | 18.93% | B of A Securities | Mihir Bhatia59% | $54 → $61 | Maintains | Buy | Get Alert |
| 08/09/2024 | Buy Now | 5.28% | B of A Securities | Mihir Bhatia59% | → $54 | Upgrade | Neutral → Buy | Get Alert |
| 07/29/2024 | Buy Now | 3.33% | Goldman Sachs | Ryan Nash65% | $40 → $53 | Maintains | Sell | Get Alert |
| 07/26/2024 | Buy Now | 11.13% | TD Cowen | Moshe Orenbuch66% | $44 → $57 | Maintains | Hold | Get Alert |
| 07/26/2024 | Buy Now | 16.98% | Compass Point | David Rochester55% | $54 → $60 | Maintains | Buy | Get Alert |
| 07/26/2024 | Buy Now | 13.08% | RBC Capital | Jon Arfstrom79% | $47 → $58 | Maintains | Sector Perform | Get Alert |
| 07/26/2024 | Buy Now | -27.86% | Barclays | Terry Ma58% | $32 → $37 | Maintains | Underweight | Get Alert |
| 07/23/2024 | Buy Now | -12.26% | JP Morgan | Reginald Smith56% | $39 → $45 | Maintains | Neutral | Get Alert |
| 07/16/2024 | Buy Now | 5.28% | Compass Point | David Rochester55% | → $54 | Initiates | → Buy | Get Alert |
| 07/09/2024 | Buy Now | -12.26% | Jefferies | John Hecht57% | $35 → $45 | Maintains | Hold | Get Alert |
| 07/09/2024 | Buy Now | -37.61% | Barclays | Terry Ma58% | $26 → $32 | Maintains | Underweight | Get Alert |
| 06/25/2024 | Buy Now | -4.46% | Evercore ISI Group | John Pancari63% | $45 → $49 | Maintains | In-Line | Get Alert |
| 06/20/2024 | Buy Now | — | JMP Securities | David Scharf69% | — | Reiterates | → Market Perform | Get Alert |
| 06/20/2024 | Buy Now | -12.26% | RBC Capital | Jon Arfstrom79% | $38 → $45 | Maintains | Sector Perform | Get Alert |
| 06/20/2024 | Buy Now | -12.26% | Evercore ISI Group | John Pancari63% | $42 → $45 | Upgrade | Underperform → In-Line | Get Alert |
| 06/17/2024 | Buy Now | 30.63% | Keefe, Bruyette & Woods | Sanjay Sakhrani61% | $67 → $67 | Maintains | Outperform | Get Alert |
| 06/07/2024 | Buy Now | — | BTIG | Vincent Caintic49% | — | Initiates | → Neutral | Get Alert |
| 05/02/2024 | Buy Now | 30.63% | Keefe, Bruyette & Woods | Sanjay Sakhrani61% | $38 → $67 | Upgrade | Market Perform → Outperform | Get Alert |
| 05/01/2024 | Buy Now | — | Argus Research | David Coleman61% | — | Downgrade | Buy → Hold | Get Alert |
| 04/26/2024 | Buy Now | -35.66% | BMO Capital | James Fotheringham75% | $31 → $33 | Maintains | Market Perform | Get Alert |
| 04/09/2024 | Buy Now | -49.31% | Barclays | Terry Ma58% | $27 → $26 | Maintains | Underweight | Get Alert |
| 04/04/2024 | Buy Now | -6.41% | Wolfe Research | Bill Carcache80% | → $48 | Upgrade | Peer Perform → Outperform | Get Alert |
| 01/29/2024 | Buy Now | -37.61% | BMO Capital | James Fotheringham75% | $33 → $32 | Maintains | Market Perform | Get Alert |
| 01/26/2024 | Buy Now | -29.81% | RBC Capital | Jon Arfstrom79% | $36 → $36 | Reiterates | Sector Perform → Sector Perform | Get Alert |
| 01/26/2024 | Buy Now | -47.36% | Barclays | Terence Malone50% | $28 → $27 | Maintains | Underweight | Get Alert |
| 01/26/2024 | Buy Now | 1.38% | Oppenheimer | Dominick Gabriele64% | → $52 | Upgrade | Perform → Outperform | Get Alert |
| 01/26/2024 | Buy Now | -22.01% | JP Morgan | Reginald Smith56% | $36 → $40 | Maintains | Neutral | Get Alert |
| 01/10/2024 | Buy Now | -35.66% | BMO Capital | James Fotheringham75% | → $33 | Initiates | → Market Perform | Get Alert |
| 12/18/2023 | Buy Now | -39.56% | Goldman Sachs | Ryan Nash65% | $27 → $31 | Maintains | Sell | Get Alert |
| 12/18/2023 | Buy Now | -29.81% | JP Morgan | Reginald Smith56% | $42 → $36 | Downgrade | Overweight → Neutral | Get Alert |
| 12/13/2023 | Buy Now | -51.26% | Morgan Stanley | Betsy Graseck61% | → $25 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 11/16/2023 | Buy Now | -39.56% | Morgan Stanley | Betsy Graseck61% | $32 → $31 | Maintains | Equal-Weight | Get Alert |
| 11/15/2023 | Buy Now | -53.21% | Barclays | Terence Malone50% | → $24 | Initiates | → Underweight | Get Alert |
| 11/01/2023 | Buy Now | — | TD Cowen | Moshe Orenbuch66% | — | Initiates | → Market Perform | Get Alert |
| 10/27/2023 | Buy Now | -37.61% | Morgan Stanley | Betsy Graseck61% | $35 → $32 | Maintains | Equal-Weight | Get Alert |
| 10/05/2023 | Buy Now | -29.81% | B of A Securities | Mihir Bhatia59% | $44 → $36 | Downgrade | Buy → Neutral | Get Alert |
| 10/03/2023 | Buy Now | -31.76% | Morgan Stanley | Betsy Graseck61% | $37 → $35 | Maintains | Equal-Weight | Get Alert |
| 10/03/2023 | Buy Now | -37.61% | Goldman Sachs | Ryan Nash65% | $44 → $32 | Maintains | Sell | Get Alert |
| 10/02/2023 | Buy Now | -37.61% | Goldman Sachs | Ryan Nash65% | → $32 | Downgrade | Neutral → Sell | Get Alert |
| 09/05/2023 | Buy Now | -16.16% | RBC Capital | Jon Arfstrom79% | $46 → $43 | Downgrade | Outperform → Sector Perform | Get Alert |
| 09/05/2023 | Buy Now | -16.16% | Raymond James | Jon Arfstrom79% | $46 → $43 | Downgrade | Outperform → Sector Perform | Get Alert |
| 08/22/2023 | Buy Now | -4.46% | JP Morgan | Reginald Smith56% | $41 → $49 | Maintains | Overweight | Get Alert |
| 07/28/2023 | Buy Now | -10.31% | RBC Capital | Jon Arfstrom79% | $40 → $46 | Maintains | Outperform | Get Alert |
| 07/13/2023 | Buy Now | -33.71% | Morgan Stanley | Betsy Graseck61% | $32 → $34 | Maintains | Equal-Weight | Get Alert |
| 06/23/2023 | Buy Now | -37.61% | Morgan Stanley | Betsy Graseck61% | $32 → $32 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 05/01/2023 | Buy Now | -37.61% | Goldman Sachs | Ryan Nash65% | $36 → $32 | Maintains | Neutral | Get Alert |
| 04/28/2023 | Buy Now | -37.61% | Goldman Sachs | Ryan Nash65% | $36 → $32 | Maintains | Neutral | Get Alert |
| 04/11/2023 | Buy Now | -41.51% | Keefe, Bruyette & Woods | Sanjay Sakhrani61% | $35 → $30 | Maintains | Market Perform | Get Alert |
| 04/05/2023 | Buy Now | -37.61% | Morgan Stanley | Betsy Graseck61% | $39 → $32 | Maintains | Equal-Weight | Get Alert |
| 04/05/2023 | Buy Now | -29.81% | Goldman Sachs | Ryan Nash65% | $42 → $36 | Maintains | Neutral | Get Alert |
| 03/17/2023 | Buy Now | -31.76% | Keefe, Bruyette & Woods | Steven Kwok3% | $60 → $35 | Downgrade | Outperform → Market Perform | Get Alert |
| 03/10/2023 | Buy Now | 24.78% | Stephens & Co. | Vincent Caintic49% | → $64 | Reiterates | → Overweight | Get Alert |
| 01/05/2023 | Buy Now | 24.78% | Stephens & Co. | Vincent Caintic49% | → $64 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 10/28/2022 | Buy Now | -16.16% | Goldman Sachs | Salveen Richter52% | $39 → $43 | Maintains | Neutral | Get Alert |
| 10/28/2022 | Buy Now | -18.11% | RBC Capital | Jon Arfstrom79% | $41 → $42 | Maintains | Outperform | Get Alert |
| 10/28/2022 | Buy Now | -22.01% | Credit Suisse | Moshe Orenbuch66% | $38 → $40 | Maintains | Neutral | Get Alert |
| 10/25/2022 | Buy Now | 7.23% | JP Morgan | Reginald Smith56% | $54 → $55 | Maintains | Overweight | Get Alert |
| 10/06/2022 | Buy Now | -25.91% | Credit Suisse | Moshe Orenbuch66% | → $38 | Initiates | → Neutral | Get Alert |
| 10/05/2022 | Buy Now | -23.96% | Morgan Stanley | Betsy Graseck61% | $45 → $39 | Maintains | Equal-Weight | Get Alert |
| 07/12/2022 | Buy Now | -12.26% | Morgan Stanley | Betsy Graseck61% | $67 → $45 | Maintains | Equal-Weight | Get Alert |
FAQ
What is the target price for Bread Finl Hldgs (BFH) stock?
The latest price target for Bread Finl Hldgs (NYSE:BFH) was reported by Morgan Stanley on May 12, 2025. The analyst firm set a price target for $39.00 expecting BFH to fall to within 12 months (a possible -23.96% downside). 35 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Bread Finl Hldgs (BFH)?
The latest analyst rating for Bread Finl Hldgs (NYSE:BFH) was provided by Morgan Stanley, and Bread Finl Hldgs maintained their underweight rating.
When was the last upgrade for Bread Finl Hldgs (BFH)?
The last upgrade for Bread Financial Holdings Inc happened on August 9, 2024 when B of A Securities raised their price target to $54. B of A Securities previously had a neutral for Bread Financial Holdings Inc.
When was the last downgrade for Bread Finl Hldgs (BFH)?
The last downgrade for Bread Financial Holdings Inc happened on May 1, 2024 when Argus Research changed their price target from N/A to N/A for Bread Financial Holdings Inc.
When is the next analyst rating going to be posted or updated for Bread Finl Hldgs (BFH)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Bread Finl Hldgs, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Bread Finl Hldgs was filed on May 12, 2025 so you should expect the next rating to be made available sometime around May 12, 2026.
Is the Analyst Rating Bread Finl Hldgs (BFH) correct?
While ratings are subjective and will change, the latest Bread Finl Hldgs (BFH) rating was a maintained with a price target of $36.00 to $39.00. The current price Bread Finl Hldgs (BFH) is trading at is $51.29, which is out of the analyst’s predicted range.
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