Bread Financial Holdings Analyst Price Targets

Wall Street analyst price targets and consensus rating for Bread Financial Holdings (BFH).

Price Target Range — 11 Quarters

Analyst Consensus — 15 Analysts

9Buy

5Hold

1Sell

Consensus RatingBuy# Analysts15Avg. Consensus PT$93Upside to Avg. PT-4.6%

Rating Trend — Last 9 Months

Recent Analyst Actions

See all ratings →

Date	Firm	Analyst	Action	Rating Change	Price Target
Oct 6, 2026	TD Cowen	Moshe Orenbuch	PT Cut	Hold	$114→$111
Oct 5, 2026	Barclays	Terry Ma	PT Raise	Equal-Weight	$109→$110
Oct 1, 2026	Evercore ISI Group	John Pancari	PT Cut	Outperform	$120→$118
Sep 11, 2026	Wells Fargo	Donald Fandetti	Initiate	Equal-Weight	$115
Aug 25, 2026	Wolfe Research	Darrin Peller	Upgrade	Peer Perform→Outperform	$130
Aug 3, 2026	UBS	Nicholas Holowko	PT Raise	Buy	$120→$127
Jul 28, 2026	Evercore ISI Group	John Pancari	PT Raise	Outperform	$116→$120
Jul 24, 2026	TD Cowen	Moshe Orenbuch	PT Raise	Hold	$103→$114
Jul 24, 2026	RBC Capital	Jon G. Arfstrom	Maintained	Sector Perform	$115
Jul 24, 2026	Barclays	Terry Ma	PT Raise	Equal-Weight	$104→$109
Jul 20, 2026	Morgan Stanley	Jeffrey Adelson	PT Raise	Equal-Weight	$98→$102
Jul 7, 2026	TD Cowen	Moshe Orenbuch	PT Raise	Hold	$95→$103
Jul 7, 2026	UBS	Nicholas Holowko	PT Raise	Buy	$94→$120
Jul 7, 2026	Goldman Sachs	Ryan Nash	PT Raise	Neutral	$94→$108
Jul 7, 2026	Barclays	Terry Ma	Upgrade	Underweight→Equal-Weight	$70→$104
Jul 6, 2026	Evercore ISI Group	John Pancari	PT Raise	Outperform	$99→$116
Jun 30, 2026	BTIG	Vincent Caintic	PT Raise	Buy	$105→$132
Jun 11, 2026	RBC Capital	Jon G. Arfstrom	PT Raise	Sector Perform	$105→$115
May 22, 2026	Loop Capital	Dominick Gabriele	Initiate	Buy	$104
Apr 29, 2026	Evercore ISI Group	John Pancari	PT Raise	Outperform	$87→$99

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Analyst Ratings News

PRO
TD Cowen Maintains Hold on Bread Financial Holdings, Lowers Price Target to $111

TD Cowen analyst Moshe Orenbuch maintains Bread Financial Holdings (NYSE:BFH) with a Hold and lowers the price target from $114 to $111.

Benzinga Newsdesk

PRO
Barclays Maintains Equal-Weight on Bread Financial Holdings, Raises Price Target to $110

Barclays analyst Terry Ma maintains Bread Financial Holdings (NYSE:BFH) with a Equal-Weight and raises the price target from $109 to $110.

Benzinga Newsdesk

PRO
Evercore ISI Group Maintains Outperform on Bread Financial Holdings, Lowers Price Target to $118

Evercore ISI Group analyst John Pancari maintains Bread Financial Holdings (NYSE:BFH) with a Outperform and lowers the price target from $120 to $118.

Benzinga Newsdesk

PRO
Wells Fargo Initiates Coverage On Bread Financial Holdings with Equal-Weight Rating, Announces Price Target of $115

Wells Fargo analyst Donald Fandetti initiates coverage on Bread Financial Holdings (NYSE:BFH) with a Equal-Weight rating and announces Price Target of $115.

Benzinga Newsdesk

PRO
Wolfe Research Upgrades Bread Financial Holdings to Outperform, Announces $130 Price Target

Wolfe Research analyst Darrin Peller upgrades Bread Financial Holdings (NYSE:BFH) from Peer Perform to Outperform and announces $130 price target.

Benzinga Newsdesk

PRO
UBS Maintains Buy on Bread Financial Holdings, Raises Price Target to $127

UBS analyst Nicholas Holowko maintains Bread Financial Holdings (NYSE:BFH) with a Buy and raises the price target from $120 to $127.

Benzinga Newsdesk

Bread Financial Holdings Inc

Bread Financial Holdings Analyst Price Targets

Recent Analyst Actions

Analyst Ratings News

PRO
TD Cowen Maintains Hold on Bread Financial Holdings, Lowers Price Target to $111

PRO
Barclays Maintains Equal-Weight on Bread Financial Holdings, Raises Price Target to $110

PRO
Evercore ISI Group Maintains Outperform on Bread Financial Holdings, Lowers Price Target to $118

PRO
Wells Fargo Initiates Coverage On Bread Financial Holdings with Equal-Weight Rating, Announces Price Target of $115

PRO
Wolfe Research Upgrades Bread Financial Holdings to Outperform, Announces $130 Price Target

PRO
UBS Maintains Buy on Bread Financial Holdings, Raises Price Target to $127

People Also Watch

People Also Watch

Bread Financial Holdings Inc

Bread Financial Holdings Analyst Price Targets

Recent Analyst Actions

Analyst Ratings News

PROTD Cowen Maintains Hold on Bread Financial Holdings, Lowers Price Target to $111

PROBarclays Maintains Equal-Weight on Bread Financial Holdings, Raises Price Target to $110

PROEvercore ISI Group Maintains Outperform on Bread Financial Holdings, Lowers Price Target to $118

PROWells Fargo Initiates Coverage On Bread Financial Holdings with Equal-Weight Rating, Announces Price Target of $115

PROWolfe Research Upgrades Bread Financial Holdings to Outperform, Announces $130 Price Target

PROUBS Maintains Buy on Bread Financial Holdings, Raises Price Target to $127

People Also Watch

People Also Watch

PRO
TD Cowen Maintains Hold on Bread Financial Holdings, Lowers Price Target to $111

PRO
Barclays Maintains Equal-Weight on Bread Financial Holdings, Raises Price Target to $110

PRO
Evercore ISI Group Maintains Outperform on Bread Financial Holdings, Lowers Price Target to $118

PRO
Wells Fargo Initiates Coverage On Bread Financial Holdings with Equal-Weight Rating, Announces Price Target of $115

PRO
Wolfe Research Upgrades Bread Financial Holdings to Outperform, Announces $130 Price Target

PRO
UBS Maintains Buy on Bread Financial Holdings, Raises Price Target to $127