Amadesa Partners with TRUSTe to Demonstrate Value in Seal with A/B Testing

CHICAGO--(BUSINESS WIRE)--

Amadesa (www.amadesa.com), the first company to deliver a full suite of Web site personalization solutions that improve conversion and engagement activity, today announced a partnership with TRUSTe, the leading online privacy seal and trust assurance service, to test and prove the effectiveness of the TRUSTe seal on client Web sites.

TRUSTe uses Amadesa’s A/B testing solution to certify the value of the TRUSTe seal. In this test, some visitors see the seal, while others do not. Amadesa then measures differences in visitor behavior and any variations in revenue per visitor (RPV) and average order value (AOV) between the group that sees the TRUSTe seal and the group that does not. This enables an “apples to apples” comparison of the effectiveness of any page on the site with or without the seal.

“We've always known that the TRUSTe seal makes a difference to consumers, providing a higher degree of confidence, but it’s nice to demonstrate that value to our customers,” said Fran Maier, President and Chair at TRUSTe. “Amadesa’s tests clearly demonstrate to our clients the direct correlation between the use of the TRUSTe seal and increases in RPV. We are very excited about this partnership with Amadesa and the value we can provide to our customers by working together.”

TRUSTe is testing many of its client Web sites, and early results are positive. AchooAllergy.com, one of the most visited websites for allergy relief products and allergy relief information, gained a $10 increase in its AOV. Debnroo.com, an online retailer specializing in home, garden and pet products, experienced a 29 percent increase in RPV by displaying the TRUSTe seal.

“Our test results have been overwhelmingly effective in proving the value of privacy assurances and the strong connection to consumer trust,” said Rita Brogley, Amadesa’s CEO. “The tests not only confirm statistical relevance but also measure the actual dollar increase achieved by using the TRUSTe seal. We look forward to working closely with TRUSTe to deliver value for their clients.”

As clients see positive results from A/B testing the effectiveness of the TRUSTe seal, many want to apply those benefits across their entire site, and TRUSTe is referring its customers to Amadesa to take advantage of the full Amadesa Customer Experience Suite™. In addition to A/B and multivariate testing, the Amadesa Customer Experience Suite™ offers segmentation, site-side behavioral targeting and automated merchandising solutions.

Amadesa and TRUSTe will co-host “Personal Oasis,” a VIP after hours event featuring a DJ and hosted bar, to celebrate the new partnership on Tuesday, Feb. 23, at eTail West. The event will be held at Costa’s nightclub, located at the Desert Springs, A JW Marriott Resort & Spa, in Palm Desert, Calif. This is an invitation only event. To request your invitation, e-mail sales@amadesa.com or call (866) 321-8245.

About TRUSTe:

TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified to TRUSTe’s leading practices including, Disney, eBay, Facebook, Intuit, Microsoft and Yahoo. To find out more about privacy, visit http://www.truste.com.

About Amadesa:

Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on delivering a dynamic Web site of one through personalization and automated content delivery. The Amadesa Customer Experience Suite™ offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at www.amadesa.com.