Notable Call Options Activity in Krispy Kreme Doughnuts

Shares of Krispy Kreme Doughnuts KKD are higher on the session by 10.59%, currently trading at $8.67. The stock has been moving largely higher over the past week and is currently trading above the 50-day moving average. Options traders are focusing on calls today. A short while ago the September 2011 $7.50 call trade 1,500 times on open interest of 2,129 contracts. The Sept2011 $10.00 call is also active. Call volume has been running exceptionally high the past two days. Krispy Kreme Doughnuts, Inc. is a retailer and wholesaler of doughnuts and packaged sweets. The company's principal business is owning and franchising Krispy Kreme stores, at which over 20 varieties of doughnuts, including its Original Glazed doughnut, are sold and distributed together with complementary products, and where an array of coffees and other beverages are offered.