Hershey's, Jet-Puffed and Honey Maid brands are calling on these small, hometown restaurants and their staff to showcase their favorite S'mores dessert on their menu (new or existing) for a chance to win one of five $10,000 prizes. This extra sweet initiative launches, August 10^th at 9AM ET, National S'mores Day, and the five winners will be selected and announced on September 1^st.  

"We are overwhelmed by the love people have had for S'mores this summer. During the current pandemic, many families have turned to the connectivity and comfort of making s'mores as a way to get through this challenging time," said Bill Maclean, senior marketing director, Hershey's brand. "We wanted to say thank you and bring attention to all of those local restaurants who have been affected.  We want to provide some relief while celebrating these restaurants, their recipes and their love of S'mores."

"On average, Americans have made two S'mores since the beginning of the pandemic¹. We are all looking for comfort and connectivity right now! Restaurants, specifically small and independent restaurants, have so many memories and tradition imbedded in them and it's time to give back to that community" said Allison Kelly, associate marketing director, Jet-Puffed brand.

"The pandemic has hurt nearly every industry. When we considered who we wanted to give back to, we looked at what matters most to people right now – family, friends, connection. S'mores embody summer fun and connectivity. Restaurants do the same!" Said Steven Saenen, marketing director, Honey Maid brand.

Think you have a winner? Local, independent restaurants looking to participate can submit a photo and/or video showcasing their favorite S'mores recipes via Twitter or Instagram, tagging @hersheys @kraftjetpuffed @honeymaidsnacks and using the hashtag #SmoresGivesBackContest. The Official Rules of the contest including more details on how to enter and qualifications for entry, may be found at http://smoresgivesback.com/. 

About The Hershey Company
Hershey, which celebrated its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty. 

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For 150 years, we have produced some of the world's most beloved products at The Kraft Heinz Company (NASDAQ:KHC). We are one of the largest global food and beverage companies, with 2019 net sales of approximately $25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit www.kraftheinzcompany.com or follow us on LinkedIn and Twitter.

Mondelēz International, Inc. (NASDAQ:MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.