Fruitist, the berry farming enterprise known for jumbo blueberries announced on Wednesday a $150 million funding round. JPMorgan Asset Management led the investment, while billionaire Ray Dalio‘s family office increased its backing in the startup. Chicago Bears quarterback Caleb Williams‘ investment firm, 888 Midas, also joined Fruitist’s investor roster.

This fresh capital brings total equity funding to $443 million since the company began operations, valuing Fruitist at approximately $1 billion, CNBC reported.

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"Consumers are rethinking what they reach for between meals," Fruitist co-founder and CEO Steve Magami said in the company's statement. "At Fruitist, we're proving that fresh, flavorful, and nutritious snacks can scale globally, and that fruit, when done right, can truly compete with the snack aisle."

42% Of Children’s Added Sugar Comes From Snacks, Fruitist Tackles This Growing Health Crisis With Blueberries

Fruitist says it promotes its products as a cleaner alternative to the processed snacks that dominate global diets.

Fruitist's main product features jumbo blueberries, but the company says it is also scaling production of other fruits, including blackberries, raspberries, and cherries. The brand launched Fruitist Snack Cups this year, which are single-serve, grab-and-go containers of fresh blueberries.

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Former McKinsey, Google Cloud, And Cloudflare Execs Joined Fruitist

Fruitist expanded its visibility through partnerships with Williams, University of Southern Carolina Athletics, and Major League Soccer's D.C United. According to the company, these collaborations aim to promote healthier snacking choices to athletes, students, and community members beyond traditional retail environments.

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Meanwhile, Jim Trahanas became Fruitist's first chief technology officer, arriving from McKinsey & Company, where he led technology transformations in agriculture and industrial sectors.

Fruitist originated as the flagship brand of Agrovision, founded in 2012, before evolving into a standalone global consumer brand. The company says it maintains backing from top-tier institutional investors and employs leadership talent with experience from major consumer packaged goods firms like The Wonderful Company and Nestlé.

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