E-Dialog Names Christian Wright as Chief Technology Officer

e-Dialog, a proven provider of integrated digital marketing solutions within the GSI Commerce GSIC Global Marketing Services division, today announced that it has named Christian Wright as its Chief Technology Officer, effective immediately. As CTO, Wright is responsible for the overall direction and execution of all global technology functions. He will focus on developing the next generation of full- and self-service multichannel solutions for e-Dialog's clients and prospects. Wright will also work to further integrate e-Dialog technology into other GSI Global Marketing Services companies, including Fetchback, ClearSaleing, M3 Mobile and MBS Insight. The collaborative effort will create an integrated and comprehensive set of interactive marketing solutions that drive cross-channel customer acquisition, conversion and loyalty.